How To Improve Google Ranking Without Getting Penalized

improve Google ranking

Bloggers always love to rank higher in SERPs. Ranking higher in search engines help to get more visitors and turn them into leads to generate more money.

Organic traffic is the proven strategy for all the online business growth. But the one major issue for most of the website owners it that it is very challenging for them to stay upgraded with the continuous change in Google’s search algorithm.

We all know the search giant Google is regularly rolling out the updates in the algorithm. And there have been significant changes since the year of 2011.

Here they are such as Google Panda, Penguin, Pirate, Pigeon, RankBrain, Hummingbird, Fred, Mobile-Friendly Update, and Possum. These are such major updates per year in last seven years.

If the blog or site is no longer concurrence, this can run the risk of getting penalized by Google and losing any ground made up.

To ensure that your content aligns accurately with a search engine, you need to optimize your rankings in Google for long lasting positive SERPs results. Here are some easy ten steps listed below that you can use to improve your Google ranks without getting any penalty from Google.

Steps to Improve Google Ranks Without Getting Penalized

#1. It Is All About Your User

As already mentioned that Google algorithm is constantly changing and updates are rolling out to give the top quality and most relevant results in search engine.

With these algorithm updates, Google doesn’t mean to penalize blog or website or hurt webmasters. All they want is to make sure that web users find the information what they are seeking for at their very first search.

When it comes to improving Google rankings, make sure you begin with looking at your site from the view point of your user searching on Google.

For that, you need to ensure that is your site offering the best to your readers? Does it provide most relevant information for your user given search terms? If your site does support this fact then you are doing well, and if not then do fix them.

#2. Focus on Content’s Quality Over Quantity

Focus on Content's Quality
Google always ranks and indexes those pages which contain quality rather than quantity.

While it is true that Google indexes more pages for a particular user search term, this is great option to gain higher Google ranks, but you can’t get this by publishing content that is only keyword optimized. Google now give the first preference to the quality of the content.

The Google Team make changes almost every day, the Google algorithm Panda helps the search engine to throughout that low-quality with high-volume content.

Google now focuses on quality content it is great to have high-quality pages on your site rather than having high volume content with poor quality.

With a blog, you have one of the great ways to add high-quality content to your blog or site. However, blog posts which are giving little value can impact in a wrong way to your site’s Google ranks.

But you improve your site quality by removing those pages from your site and walk ahead to recover your drop in search rankings.

#3. Analyze Search Ranks

After analyzing content quality, you need to optimize your site ranks, for that make sure where your site ranks today. You can check out this using[1] which is an online tool to know your site’s position.

Also, check your website speed on webpagetest[2] and health of your site. By health, this means, whether your site has any Google penalty or not.

Doing these all you will know where your site ranks and how you need to input your efforts to improve Google ranks.

#4. Trace the Exact Metrics

Now, this is time to determine your essential metrics of your site to look for the factors that you require to optimize. For that access these four important metrics:

  • How many visitors find your blog through Search Engine?
  • Organic traffic conversions.
  • Keyword ranking of commercial keywords.

Once you have entire idea of all of them, then set up the SEO dashboard to track all these metrics.

#5. Identify and Evaluate the Penalties

Whatever you do to enhance Google rankings, it doesn’t help you rank well if you don’t know the penalties on your blog that violating Google’s policies.

To find that which penalty is violating Google’s policies you can use Moz[3]. This way you can identify the weak links and remove them quickly.

#6. Right Keyword Research

To research for the right keyword, first, see what your readers search for in your niche and how they reach to you.

For that, you can take help of Google Keywords Planner tool to research for the right keyword that you can stuff into your content.

You can even use this tool to spy on your competitors, but it is recommended not to pick the competitive keyword. Choose keywords those have decent traffic and little competition.

#7. Let Google Search Know Your Are There

Once you have published quality content with right keyword stuffing, this is now time to let Google know about your content and make it easy for your user to reach easily. For that make sure you the meta title and description coordinate to the on page content.

The reason behind this is the closest to match the better it is rank well in Google. So make sure you provide the clear description into the content and push your users to click on it.

#8. Generate Quality Links

Just like quality content, quality backlinks also matters a lot. Quality incoming links always look good to Google search engine.

But make sure you concentrate on generating high-quality articles as well as building links because Google now no longer paying attention to links those are from content distributing websites.

#9. Never Do Overdo Advertising

Never Do Overdo Advertising
Google penalizes those sites which are too much advertising because Google sees these sites as a low-quality of spam. So ensure you don’t display that much advertising on your site that interferes your content.

#10. Make Sure Your Site is Mobile-Friendly

It is essential to make your phone mobile friendly because nowadays there are so many readers to visit the site through smart devices like smartphone and tablet.

So it is important to make your site mobile friendly. If you don’t have yet, then there are many mobile-friendly themes are available in the market that you can install and make your site mobile-friendly.

See More: 6 Proven Steps For A Successful Instagram Marketing Campaign


Google is continuously improving, but the principal of SEO optimization is always remaining similar. High-quality content and other SEO optimization factor always do well when it is about well Google ranking. People always love to share quality content, and this is what Google loves most.

So unlock the challenges and improve your Google Search Ranking with following the above-listed steps and you will steadily and truly understand targeting your audience and will reach to you desire to gain more and more Google rankings.

Image Credits
Featured Image: Shutterstock
In-Post Images: Shutterstock

Author: Nikhil Makwana

Nikhil Makwana is the co-founder of BforBlogging. He is a passionate blogger and turned blogging into a money making ideas for smart passive income. He loves to roam in the world of digital marketing and to explore countless destinations to enhance his skills. You can catch him at popular food joints in Ahmedabad and also on Facebook, Twitter, LinkedIn, Google+ and Instagram.