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With internet culture being at its zenith, many people are increasingly reliant on social media for information on a daily basis. It is a convenient and fast way to keep up to date with what is current and trending, and also to get people’s opinions on brands and services. ...

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Twitter as we know, is a mini-blogging platform that has successfully establish itself as a major social media marketing tool to contend with. This is so because tweets on Twitter are reaching well over 1.6 billion people[1] per month, making Twitter a powerful force in the ...

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Today’s digital ecosystem has become an extremely overcrowded sphere. The increase in online websites has made it increasingly difficult for businesses to get their desired visibility. Increased competition is forcing businesses to turn to more innovative mediums for online ...

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