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E-mail has not lost its charm yet, it is still a promising way to find prospects, generate leads and drive sales. Small businesses running online or offline can use E-mail Marketing tips for their benefit. E-mails can help you in staying connected with prospects and ...

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Click-through rate (CTR) is one of the key metrics that can show you how efficient your content marketing strategy is. Be it a Facebook ad, an email newsletter or your website snippet on Google search, if people don’t click on it, all your efforts will be in vain. And, if ...

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Influencer marketing has been a huge hit the past couple of years. But like all other marketing channels, influencer marketing is constantly evolving. In 2017, you’re going to see a lot more focus on micro-influencers, according to predictions by Tap Influence. This shift in ...

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