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Click-through rate (CTR) is one of the key metrics that can show you how efficient your content marketing strategy is. Be it a Facebook ad, an email newsletter or your website snippet on Google search, if people don’t click on it, all your efforts will be in vain. And, if ...

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Influencer marketing has been a huge hit the past couple of years. But like all other marketing channels, influencer marketing is constantly evolving. In 2017, you’re going to see a lot more focus on micro-influencers, according to predictions by Tap Influence. This shift in ...

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One of the best ways to improve your own digital marketing strategy is by keeping an eye on what your competitors are up to. You’ve probably heard that comparison is bad. This is something that many people grow up hearing. You don’t want to compare yourself to ...

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