You want to beat your competitors and make sure your business ranks at the top in local search results. But if you’ve made an attempt with local SEO, you know that it’s not so easy to achieve those ranking goals.
If you need some help improving your local SEO efforts to boost your local search ranking, this guide is perfect for you. Take a look at some of the best practices to help you improve your ranking in local search:
Optimize Your Content for Local Search
Like regular SEO, local SEO also involves optimizing website content with keywords. But instead of simply using top-ranking keywords for the relevant industry, you also need to make sure the keywords are popular in your target location. And ideally, you should also include your city or area name along with the keywords.
Using these keywords, you’ll not only need to optimize your website copy, but also other elements such as meta descriptions and meta tags. So when people find your page in the search results, they will be able to see that it’s relevant to what they’re searching for. And that can lead to more click-throughs and page visits, which can improve your search ranking.
In addition to this, you need to update your correct business information on your site. Update information such as your physical address, local phone number, hours of operation, etc. And make sure to include directions to your location because 53% of people who search for local information do so in order to find directions.
Optimize Your GMB Page
Another important step is to optimize your Google My Business page with accurate and helpful information. This is necessary so that Google can properly identify and categorize your business.
After verifying your business on GMB, you need to make sure the page has correct info such as your business name, physical address, phone number, and categories.
You should also upload a few high-quality images to give searchers a glimpse into what you have to offer. This can entice them to check your business out, driving traffic to your site, and boosting your search ranking.
These are two of the most important steps you need to take to improve your local SEO. In addition to these, there are several other steps you need to take to improve your local search ranking. If you’re interested in learning more, just check out the infographic below.