One of the most important criteria Google and other search engines use to rank web pages are the number of backlinks they have from other reputable websites. The theory is that if a lot of people refer to your web page from their own websites, your page probably will have more value to Google’s users.
So, if you want your website to be ranked high on the Search Engine Results Pages (SERPs) related to your product niche on Google, Bing, Yahoo and other important search engines, you need to get a lot of one way backlinks pointed at your web pages from high-quality sources.
Here then, are ten quick and easy ways to create backlinks so you can get your website ranking higher on Google and other search engines.
Beta Testing Forums
If your business creates software, there are many beta testing forums online where people are willing to test out your products prior to launching them to the public. To get high-quality backlinks, register on these beta testing websites and connect with testers.
This has the double benefit of being able to get informative advice on the quality of your software that you can then use to improve your products, as well as getting one-way backlinks from the forum when users write about your software on their own websites.
Helpful Hint: Some of the best beta testing sites to use are BetaNews, ieXbeta, and FlexBeta. If you are looking for links that will improve your ranking rather than driving traffic to your pages, make sure you check that the “unfollow” attribute is available on any given forum.
Tap into Tech Bloggers
Another great link building option, to increase your website ranking, is to send your products to tech bloggers and ask if they would be willing to review it. When it comes to getting publicity for your products, you need to be proactive rather than reactive. So rather than waiting for the biggest and most influential tech bloggers to discover your software on their own, send it to them and ask if they can include a one-way backlink to your website in their review.
Want to gain valuable one-way backlinks from a reputable website and help other people out at the same time? Then make a charitable donation to an organization that thanks to its donors on their website and include a link to your web page in the thank you section.
Google may assign a lot of weight to a backlink that comes from a recognized charity. So their backlink can give a boost to your website ranking more than what you can expect from a non-charity site.
Speaking of giving back to the community, if you are web designer, work with SEO, or programmer, one option is to offer your talents to non-profit organizations for free – especially those that have a website that ends in the authoritative .edu or .gov suffix. Then ask that they include a backlink on their site to your web pages.
Another way to get high-quality one-way backlinks and improve your website’s ranking from an authoritative website, is to be a sponsor of an event with an educational or governmental institution. Many of these agencies will display their corporate sponsors on their web pages and when they do, you can include a backlink to your web page.
Sponsoring an event also has the benefit of building your business’s profile and reputation in front of industry leaders. You also may get an invitation to the event, where you can mingle and network with people within your industry.
Participate in the Conversation
Interact with thought leaders in your industry by posting questions and comments on their blogs and websites, and interacting in forums related to your niche. Always remember to leave an electronic signature that includes a backlink to your web pages. This can definitely help in raising your website’s ranking a few notches in search engines.
You also can use these opportunities to attract new customers and fans, especially when you post information that is relevant and useful.
Target Local Business Forums
Create a thread about your business on a local forum that allows posting of information about area businesses. Make sure to include information about the products and services you provide, your location, high-quality photos and other images, and important information such as contact numbers, email addresses, and hours of operation.
Don’t forget to include a link to your website as well.
Offer Free Samples
Offer free samples of your products or a free trial of your services to your clients, vendors and other contacts. In return, simply ask for their honest feedback … as well as a backlink on their web pages. This is another quick way to bolster your website rankings.
Don’t Forget Your Local Chamber of Commerce
The purpose of local Chambers of Commerce is to promote local businesses. So don’t forget to make contact and participate in your chamber. Usually, they will allow members to post links on their websites and other relevant materials.
Partner with Local Businesses
Look for mutually beneficial ways to partner with other local businesses, such as posting each other’s links on your websites.
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Use Citations to Promote Your Business
Citations are badges that include your business’s name, address, contact information and other relevant information. These citations can help get you ranked higher when they are posted on other sites, even if they don’t have direct backlinks to your pages.
To generate your own personalized citation, Whitespark Local Citation Finder is a free tool you can use.
So, now that we have shared the list of top 10 ways to create high-quality backlinks to improve your search rankings, do let us know in the comments section below as to which technique or a mix of techniques worked best for you.