Remember when it was just Facebook? With new social networks on the rise, and big players like YouTube, Twitter, LinkedIn, and others giving us more reasons to focus on their platforms, it’s challenging to decide how to approach the situation.
The way most people approach the situation is by doing a little bit of everything. They’re sending out a few posts to each of their audiences and responding whenever they can.
Audiences on some social media platforms get forgotten about, and growth is an entirely different issue. The result is mediocrity at all and mastery of none.
What’s The Best Way To Master Them All?
Ironically, the starting point for mastering every social network is to focus on a single social network.
When I first began my social media journey, I was mediocre at all of the social networks but a master of none. I was throwing content all over the place and hoping some of it would stick.
Although the results weren’t good at the time, I got the most results from Twitter. Once I made this discovery, I went all-in on Twitter, and that’s why I have far more followers on Twitter than any of the other social networks.
Right now, you might be all over the place on social media or doing decent on a few platforms.
You need to examine all of your social networks and see which one brings in the most results. If that’s the social network you feel the most confident in (it usually is), then go all-in for that social network.
During the all-in phase, 90% of your time should go towards the one social network and 10% of your time should go towards the other social networks. With this approach, you’ll eventually become the master of a social network.
But How Do I Then Master Them All?
Once you master a single social network, it becomes exponentially easier to master them all. For starters, mastery of any social network involves a series of tactics that are all interlaced within common principles.
For instance, a very basic, well-known principle is to consistently post valuable content. On YouTube, the posting mechanic is videos while on Instagram the posting mechanic is a square picture. However, the principle remains the same.
Mastering one social network allows you to discover more of those principles and some tactics based off those principles that you can use to expand your social media empire.
This approach has one limitation…time. As you add more social networks to your workload, you have less time to address them all, let alone the other areas of your business.
Once you master a social network and decide to move towards the next social network, you need to train someone to do your work.
The moment I mastered Twitter, I wanted to master all of the social networks. I built massive tribes on Pinterest, Facebook, YouTube, and a few others.
However, some of those tribes haven’t seen a post in a while because my time couldn’t expand to keep up with all of those demands.
My solution was to outsource virtually every part of my Twitter game. I’m not the person scheduling the tweets. I put all of my tweets into an evergreen cycle that ViralTag tweets for me.
I have a virtual assistant who grows my Twitter audience. With growth and posting covered, all I really do on Twitter is interact with people for 10-15 minutes every week.
Since this discovery, I have outsourced more of my social media tasks. For instance, I am finalizing an evergreen schedule for my Pinterest boards, so I no longer have to worry about scheduling pins.
I am also working on an evergreen posting cycle for Facebook, so I no longer have to think about whether the posts are going out the way they should.
It becomes much more difficult to master all of the social networks when you have to think too much about what you have to do.
Getting thoughts like posting and audience growth out of your head by outsourcing those tasks will give you more time to explore new opportunities and take an aerial view of your social media strategy. With the aerial view, you can truly see what is working and how you can improve.
After mastering the social networks, I didn’t find myself in a deeper time crunch.
I actually found myself saving more time in my day because I learned how to master one social network and hired a virtual assistant to manage that account for me as I discovered how to master the other social networks.
The results of this strategy can be truly amazing. In less than two years, my blog went from nowhere to getting over 200,000 visitors every year.
However, this strategy won’t just help you with your results. The extra time allowed me to explore new opportunities such as hosting my own virtual summits and the Breakthrough Success Podcast.
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