As far as your business and marketing plan go, social media should be at the heart of all that you do. From a marketing point of view there is simply no match for the exposure which social media can give you. It is important to remember that while you do have the world at your finger tips when using social media to market your product, business or brand, so too does everyone else. In order to gain the level of exposure and engagement that your business needs, it is important to architect a detailed outreach plan. Here are some steps to help you to create one.
Get the Data Right
Much of your planning phase should be analyzing the data that gives you the information that will ensure your outreach project is successful. Regardless of whether you are sharing an individual product page or a business website on the whole, you need to be drilling into the key data for your target audience.
For example, you may find that the best day to share on Facebook is on a Monday or that articles for LinkedIn should be shared on Wednesday. With that said, you also need to understand your industry and when that specific information is best applied. For example, Facebook may see stronger shares of food-related pieces on a Friday whereas lifestyle pieces do better on a Thursday. You should also go a step further by looking into the times of the day content is best shared for maximum engagement and reach. Preparing with data like this will give you a head start once the time comes to begin your social media marketing campaign.
The final pieces of data that you will need are your keyword searches, what patterns they follow and how you can best use popular keywords to improve your reach and engagement. Keywords play an important role in a social media outreach plan, as they will give you the opportunity for more clients to find you. Remember that keyword search popularity is a liquid measure that will often change based on trends, and in order to be consistently relevant, it is imperative to stay up to date with their movements.
Build Relationships from The Beginning
It is vital that you are creating relationships across social channels with publishers, influencers and fellow businesses in your field if you want to achieve maximum success. Micro-influencer marketing should not be under-estimated as there are bloggers, YouTubers and Instagramers out there who can help you to gain a very wide reach. The key to success is building relationships at all times. Become an asset for fellow businesses and influential people, and when the time is right, you can receive the gift of sharing through your partnerships.
Hit The Right Platforms
It is vital that you understand which platforms will help your business maximize your content and engagement. Start by answering the following questions.
- Who is your target demographic?
- What social channels do they use?
- Who are the key publishers and figures within that channel, and which gets the most traction?
Through these answers, you will be able to gain the greatest outreach and more importantly, reach the people you intended.
To conclude, your plan should be carefully detailed and highly targeted. These are the key points that you are most beneficial to include in your plan.
- Invest in high value content
- Create strong relationships with influencers and bloggers
- Identify the appropriate keywords
- Utilize the right social platform
If you have a plan that features these measures, and they have been constructed based on specific data and information, then you will be ready to take your social media outreach plan to the market and start boosting sales and the brand’s image.