Writer FTC Guide
Before you start your review please read:
1. All reviews must be fair and balanced:
- Do not sensationalize
- Stick squarely to the facts
- Use plain language
2. Be sure your assessment of the product is balanced. As mentioned above, mention both the pros and cons (equal ratio of pros and cons)
3. Use plain language
4. FTC GUIDE:
- Include disclosures
- Make the post honest
- Do not make false claims about products. No supplement will treat/cure. Instead explain what the manufacturer’s product intends to do, may, help, purports, states, claims etc.
Please stay away from the following words/ phases, they are overly promotional:
- Powerful
- Affordable
- Excellent
- Revolutionary
- Perfect
- One Of The Best Products
- 100% Effective
- Clinically Tested, No Clinical Studies Are Shown, Clinical Trial/Evidence
- Scientifically Proven, Scientifically Study
- FDA Approved/ FDA Not Approved
- No Side Effects, No Side Effects Have Been Reported, No Adverse Side Effects
- No Cons/ Disadvantages
- 100% Natural Ingredients
- Ideal
- A Great Product
5. Please read the FTC’s rules and regulations regarding Health Claims: https://www.ftc.gov/tips-advice/business-center/advertising-and-marketing/health-claims
6. Please read the FTC’s rules and regulations regarding Dietary Supplements: https://www.ftc.gov/tips-advice/business-center/guidance/dietary-supplements-advertising-guide-industry
7. Please read Venable’s “Permissible structure Function claims..” https://www.venable.com/files/upload/FDLI-Dietary_Supplements.pdf
Key Takeaways:
A claim may not suggest that the product has an effect on a specific disease or class of disease
Examples of impermissible claims under this criterion are:
- Reduces the pain and stiffness associated with arthritis.
- Helps alleviate the pain associated with migraine headaches.
- Helps alleviate the blues associated with emotional despair (i.e., despair = depression).
Examples of claims that do not violate this criterion are:
- Helps alleviate the occasional blue feeling everyone experiences from time to time.
- Helps maintain joint health and flexibility.
- Helps maintain a healthy heart.
A claim may not refer to a characteristic sign or symptom of a disease or class of disease.
Examples of impermissible claims are:
- Lowers serum cholesterol levels
- Relieves painful joints. HDL Cholesterol X Lowers blood sugar levels.
Examples of claims that are permissible under this criterion are:
- Helps maintain cholesterol levels already within the normal range.
- Helps maintain proper joint function.
- Use as part of your diet to maintain healthy blood sugar levels.
The use of the terms disease, diseases, antiviral, antibacterial, antiseptic, antibiotic, analgesic, diuretic, antidepressant, vaccine, analgesic, or any other word suggesting that the product belonged to a class of products intended to cure, treat, or prevent disease, is not permitted.
Examples of impermissible claims are:
- Stimulates the bodies antiviral capacity.
- Helps Individuals using antibiotics maintain normal intestinal flora. X Helps alleviate depression.
Examples of permissible claims are:
- Helps maintain proper immune function.
- Helps reduce stress and tension.
- Restores intestinal flora.
A claim may not suggest that the supplement or its ingredients belong to a particular class of drugs or is a substitute for a particular therapy.
Examples of impermissible claims are:
- Herbal antidepressant
- Helps maintain joint health without the use of NSAID’s.
A claim may not suggest that a product is useful as a companion to regular drug therapy, or that it prevents or treats adverse events associated with a disease if the adverse events are also disease conditions.
Examples of impermissible claims are:
- Helps maintain blood sugar levels in insulin dependent people.
- Helps stimulate the immune system when undergoing chemotherapy.
Examples of permissible claims are:
- Helps maintain intestinal flora.
- Use as part of a healthy diet to help maintain healthy blood sugar levels.
8. Dietary Supplement Ingredient Dictionary: Reference for information on some the most common ingredients in dietary supplements https://ods.od.nih.gov/factsheets/list-all/
9. Do not mention any government body or any litigation against the product/manufacturer.
10. Do not mention, in detail, how “Product Name” may interact with other medications
11. Do not mention if “Product Name” will cause any side effects
12. Do not mention the FDA (ANYWHERE)- no supplement is FDA approved because the FDA does not approve dietary supplements
13. The review should be 800-1000 words
14. Please use these reviews as a reference in terms of formatting, tone etc.
https://www.consumerhealthdigest.com/testosterone-booster/nolvadren-xt.html
https://www.consumerhealthdigest.com/weight-loss-reviews/enduraq.html
15. All reviews will go through Copyscape- an online plagiarism detection service that checks whether similar text content appears elsewhere on the web
Consumer Health Digest – Product Template
1. What is (Product Name)? (Heading)
The introduction should be directly about the product not describing why anyone needs any ‘Supplement’. The introduction must be hardly of 5 to 6 lines couple of paragraphs.
Example of acceptable description:
Example A:
“Product Name” is a natural and entirely organic testosterone booster which is going to provide you with a range of different benefits, according to the promises of the manufacturer. The product is intended to make your muscles leaner and bigger while providing you with different male enhancement benefits as well.
With this said, it is also important to note that the product is supposedly going to bring anti-estrogenic properties to prevent any issues. It is also going to ensure complete control over the levels of cortisol, hence limiting any potentially unwanted developments.
2. Who is the Manufacturer of (Product Name)? (Heading)
Provide accurate manufacturer information like the ‘Company Name’, its ‘Origin’, a brief history or facts about the company.
Example of acceptable description:
Example:
The company behind the product is known as “Name of Manufacturer”. It is a reliable company with a lot of reputation in the field. What is more, it takes advantage of a range of different digital channels to place its products, which suggests that it does have the necessary confidence in the product. Going further, it also has a well-established website with a lot of information on it.
3. How Does (Product Name) Work? (Heading)
It should be related to what the actual process is of any product (Product – What it claims to do). If you don’t find any working process you can co-relate within the ingredients work process.
Example of acceptable description:
Example:
The product works in a very reliable way. It contains natural ingredients which are going to increase* the levels of testosterone in your body. This is something particularly important and, as such, it is going to deliver an array of additional benefits. It is also going to limit the effect of estrogen and it will provide you with full control over the levels of cortisol in your body.
4. (Product Name) Ingredients – Are they Safe & Effective? (Heading)
In a few paragraphs write about the main active ingredients and then use bullet points to explain all available main ingredients
Example of acceptable description:
Example:
The ingredients in the product include:
- Test-Estro Modulator – This is something which contains Androst-3,5-dien-7,17-dione and it is going to enhance* the production of testosterone.
- Estro-Metabolize – This is an ingredient which contains Diindolylmethane which is going to help you enhance* your muscle mass.
5. What are the Advantages of (Product Name)? (Heading)
Write about 4-5 points on advantages, it should be in bullets and in a diplomatic way. Diplomatic way states usage of uncertain words such as “may or might”. If you are mentioning 6 points then 3 should be positive and other 3 should be in diplomatic format such as sentences. Don’t give any false information about the product and the company. (Advantages should be specific to the product)
Example of acceptable list of advantages:
- The product might be able to provide a range of different male enhancing* capabilities
- There are prominent ingredients which should improve* the counts of testosterone
6. What are the Disadvantages of (Product Name)? (Heading)
Write about 5-6 points on disadvantages, it should be in bullets. If there are no disadvantages please don’t write anything negative without doing proper research. (Dis Advantages should be specific to the product)
Example of acceptable list of disadvantages:
- It may take long time for the supplement to work effectively in the body.
- The supplement may be addictive to the user.
- The claims which are made by the supplement are too many and it may not be able to fulfill all of them in the body when used.
- The supplement Turmeric Curcumin C3 Complex may have low content of curcuminoids hence not give results of wellness as expected by the users.
7. FAQ’s
Write answers of all the FAQ’s properly with correct information in 2-3 lines
How Should You take (Product Name)?
Please find out on the products webpage, or as listed on other sites the dosage and any directions for taking the product
Example:
You should go ahead and use the product as per the instructions of the manufacturer. The company suggests to take 2 capsules per day and it is best to do so after you’ve had something to eat.
Example:
For maximum male performance, a dosage of three capsules should be taken daily. It should not be taken after sexual activity and after alcohol intake as the capsule will be rendered ineffective. Directions say the pill should be taken with an empty stomach. A bottle contains 90 pills good for 30 days.
How Much Does (Product Name) Cost?
State the price and if applicable any manufacturer discount on multiple bottle orders
Example:
The product retails for $49.99.
What is (Product Name’s) Return Policy?
State the return policy/ any buyer protection safeguards
Example:
It provides a 60-day full refund for users who are not satisfied with the product.
Does (Product Name) Offer a Free Trial?
State any free trial offers here and how customers can take advantage of the offer
8. (Product Name Review) – Final Verdict (Heading)
Conclude article in a diplomatic way, a couple of paragraphs of about 3 to 4 lines (not in very positive tone or completely negative). For diplomatic conclusion you can write the drawback of the product which is factually true.
Point to make the Conclusion diplomatic
Examples: (This is just an example; it will depend on the product)
- The product seems to be a high priced as compared to other products
- There is no official website for the product or the official website does not provide adequate information about the product.
- The complete ingredient list is not provided or ingredient amount is not disclosed to.
- For long lasting effects there are other better products available in market.
- If a product is really good, then write all good about that product but in the Conclusion, You can write– there are many other products that offer the same benefits like this one. Our intention is to divert the attention of users to our #chart products and keep them in funnel.
Example: This supplement is making a number of claims regarding its usefulness in enhancing relief of pain from the body as well as in supporting metabolism and digestion among the users. It claims to enhance memory gain and in the process support cognitive ability of the user.
Other claims to give anti-oxidative help to the body thereby minimizing the chances of free radicals damaging the body cells. Such formulations are numerous in the market hence giving the users an opportunity to consider purchasing other supplements in case this has not met their needs.
9. Reference
External Links: Do add the reference pages for disease, ingredients or studies which are being used in the content and add these links on the word itself. These references must be .org, .edu, wikipages etc…. don’t include .com sites for it.
Example: Not eating right has brought about certain consequences like poor cognitive functioning and mental health[1].
For this sentence the reference study page will be: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3892960/
Reference Links: Include the links which you have referred to write the product review at the end of product review
Performance Insiders – Product Template
1. What is (Product Name)? (Heading)
The introduction should be directly about the product not describing why anyone needs any ‘Supplement’. The introduction must be hardly of 5 to 6 lines couple of paragraphs.
Example of acceptable description:
Example A:
“Product Name” is a natural and entirely organic testosterone booster which is going to provide you with a range of different benefits, according to the promises of the manufacturer. The product is intended to make your muscles leaner and bigger while providing you with different male enhancement benefits as well.
With this said, it is also important to note that the product is supposedly going to bring anti-estrogenic properties to prevent any issues. It is also going to ensure complete control over the levels of cortisol, hence limiting any potentially unwanted developments.
2. (Product Name) Claims & Features – What You Need To Know? (Heading)
Provide accurate manufacturer information like the ‘Company Name’, its ‘Origin’, a brief history or facts about the company.
Example of acceptable description:
Example:
The company behind the product is known as “Name of Manufacturer”. It is a reliable company with a lot of reputation in the field. What is more, it takes advantage of a range of different digital channels to place its products, which suggests that it does have the necessary confidence in the product. Going further, it also has a well-established website with a lot of information on it.
3. (Product Name) Review – How Does It Work?(Heading)
It should be related to what the actual process is of any product (Product – What it claims to do). If you don’t find any working process you can co-relate within the ingredients work process.
Example of acceptable description:
Example:
The product works in a very reliable way. It contains natural ingredients which are going to increase* the levels of testosterone in your body. This is something particularly important and, as such, it is going to deliver an array of additional benefits. It is also going to limit the effect of estrogen and it will provide you with full control over the levels of cortisol in your body.
4. What are the Ingredients in (Product Name)?(Heading)
In a few paragraphs write about the main active ingredients and then use bullet points to explain all available main ingredients
Example of acceptable description:
Example:
The ingredients in the product include:
- Test-Estro Modulator – This is something which contains Androst-3,5-dien-7,17-dione and it is going to enhance* the production of testosterone.
- Estro-Metabolize – This is an ingredient which contains Diindolylmethane which is going to help you enhance* your muscle mass.
5. What are the Benefits of (Product Name)? (Heading)
Write about 4-5 points on advantages, it should be in bullets and in a diplomatic way. Diplomatic way states usage of uncertain words such as “may or might”. If you are mentioning 6 points then 3 should be positive and other 3 should be in diplomatic format such as sentences. Don’t give any false information about the product and the company. (Advantages should be specific to the product)
Example of acceptable list of advantages:
- The product might be able to provide a range of different male enhancing* capabilities
- There are prominent ingredients which should improve* the counts of testosterone
6. What are the Drawbacks of (Product Name)? (Heading)
Write about 5-6 points on disadvantages, it should be in bullets. If there are no disadvantages please don’t write anything negative without doing proper research.(Dis Advantages should be specific to the product)
Example of acceptable list of disadvantages:
- It may take long time for the supplement to work effectively in the body.
- The supplement may be addictive to the user.
- The claims which are made by the supplement are too many and it may not be able to fulfill all of them in the body when used.
- The supplement Turmeric Curcumin C3 Complex may have low content of curcuminoids hence not give results of wellness as expected by the users.
7. FAQ’s
Write answers of all the FAQ’s properly with correct information in 2-3 lines
How Should You take (Product Name)?
Please find out on the products webpage, or as listed on other sites the dosage and any directions for taking the product
Example:
You should go ahead and use the product as per the instructions of the manufacturer. The company suggests to take 2 capsules per day and it is best to do so after you’ve had something to eat.
Example:
For maximum male performance, a dosage of three capsules should be taken daily. It should not be taken after sexual activity and after alcohol intake as the capsule will be rendered ineffective. Directions say the pill should be taken with an empty stomach. A bottle contains 90 pills good for 30 days.
How Much Does (Product Name) Cost?
State the price and if applicable any manufacturer discount on multiple bottle orders
Example:
The product retails for $49.99.
What is (Product Name’s) Return Policy?
State the return policy/ any buyer protection safeguards
Example:
It provides a 60-day full refund for users who are not satisfied with the product.
(Product Name) – Is It Safe?
State the ingredients are safe or there any precautions need to take.
8. (Product Name) Review – The Bottom Line (Heading)
Conclude article in a diplomatic way, a couple of paragraphs of about 3 to 4 lines (not in very positive tone or completely negative). For diplomatic conclusion you can write the drawback of the product which is factually true.
Point to make the Conclusion diplomatic
Examples: (This is just an example; it will depend on the product)
- The product seems to be a high priced as compared to other products
- There is no official website for the product or the official website does not provide adequate information about the product.
- The complete ingredient list is not provided or ingredient amount is not disclosed.to
- For long lasting effects there are other better products available in market.
If a product is really good, then write all good about that product but in the Conclusion, You can write– there are many other products that offer the same benefits like this one. Our intention is to divert the attention of users to our #chart products and keep them in funnel.
Example: This supplement is making a number of claims regarding its usefulness in enhancing relief of pain from the body as well as in supporting metabolism and digestion among the users. It claims to enhance memory gain and in the process support cognitive ability of the user.
Other claims to give anti-oxidative help to the body thereby minimizing the chances of free radicals damaging the body cells. Such formulations are numerous in the market hence giving the users an opportunity to consider purchasing other supplements in case this has not met their needs.
9. Reference
External Links: Do add the reference pages for disease, ingredients or studies which are being used in the content and add these links on the word itself. These references must be .org, .edu, wikipages etc…. don’t include .com sites for it.
Example: Not eating right has brought about certain consequences like poor cognitive functioning and mental health[1].
For this sentence the reference study page will be: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3892960/
Reference Links: Include the links which you have referred to write the product review at the end of product review
Joint Health Magazine – Product Template
1. What is (Product Name)? (Heading)
The introduction should be directly about the product not describing why anyone needs any ‘Supplement’. The introduction must be hardly of 5 to 6 lines couple of paragraphs.
Example of acceptable description:
Example A:
“Product Name” is a natural and entirely organic testosterone booster which is going to provide you with a range of different benefits, according to the promises of the manufacturer. The product is intended to make your muscles leaner and bigger while providing you with different male enhancement benefits as well.
With this said, it is also important to note that the product is supposedly going to bring anti-estrogenic properties to prevent any issues. It is also going to ensure complete control over the levels of cortisol, hence limiting any potentially unwanted developments.
2. What is the Company Behind (Product Name)? (Heading)
Provide accurate manufacturer information like the ‘Company Name’, its ‘Origin’, a brief history or facts about the company.
Example of acceptable description:
Example:
The company behind the product is known as “Name of Manufacturer”. It is a reliable company with a lot of reputation in the field. What is more, it takes advantage of a range of different digital channels to place its products, which suggests that it does have the necessary confidence in the product. Going further, it also has a well-established website with a lot of information on it.
3. How Does (Product Name) Work? (Heading)
It should be related to what the actual process is of any product (Product – What it claims to do). If you don’t find any working process you can co-relate within the ingredients work process.
Example of acceptable description:
Example:
The product works in a very reliable way. It contains natural ingredients which are going to increase* the levels of testosterone in your body. This is something particularly important and, as such, it is going to deliver an array of additional benefits. It is also going to limit the effect of estrogen and it will provide you with full control over the levels of cortisol in your body.
4. What are the Ingredients Used in (Product Name)? (Heading)
In a few paragraphs write about the main active ingredients and then use bullet points to explain all available main ingredients
Example of acceptable description:
Example:
The ingredients in the product include:
- Test-Estro Modulator – This is something which contains Androst-3,5-dien-7,17-dione and it is going to enhance* the production of testosterone.
- Estro-Metabolize – This is an ingredient which contains Diindolylmethane which is going to help you enhance* your muscle mass.
5. What are the Pros of (Product Name)? (Heading)
Write about 4-5 points on advantages, it should be in bullets and in a diplomatic way. Diplomatic way states usage of uncertain words such as “may or might”. If you are mentioning 6 points then 3 should be positive and other 3 should be in diplomatic format such as sentences. Don’t give any false information about the product and the company. (Advantages should be specific to the product)
Example of acceptable list of advantages:
- The product might be able to provide a range of different male enhancing* capabilities
- There are prominent ingredients which should improve* the counts of testosterone
6. What are the Cons of (Product Name)? (Heading)
Write about 5-6 points on disadvantages, it should be in bullets. If there are no disadvantages please don’t write anything negative without doing proper research. (Dis Advantages should be specific to the product)
Example of acceptable list of disadvantages:
- It may take long time for the supplement to work effectively in the body.
- The supplement may be addictive to the user.
- The claims which are made by the supplement are too many and it may not be able to fulfill all of them in the body when used.
- The supplement Turmeric Curcumin C3 Complex may have low content of curcuminoids hence not give results of wellness as expected by the users.
7. FAQ’s
Write answers of all the FAQ’s properly with correct information in 2-3 lines
How Should You Use this (Product Name)?
Please find out on the products webpage, or as listed on other sites the dosage and any directions for taking the product
Example:
You should go ahead and use the product as per the instructions of the manufacturer. The company suggests to take 2 capsules per day and it is best to do so after you’ve had something to eat.
Example:
For maximum male performance, a dosage of three capsules should be taken daily. It should not be taken after sexual activity and after alcohol intake as the capsule will be rendered ineffective. Directions say the pill should be taken with an empty stomach. A bottle contains 90 pills good for 30 days.
How Much Does (Product Name) Cost?
State the price and if applicable any manufacturer discount on multiple bottle orders
Example:
The product retails for $49.99.
What is (Product Name’s) Return Policy?
State the return policy/ any buyer protection safeguards
Example:
It provides a 60-day full refund for users who are not satisfied with the product.
Does (Product Name) Offer a Free Trial?
State any free trial offers here and how customers can take advantage of the offer
8. (Product Name) Review – The Conclusion (Heading)
This is the conclusion; you should write few words to conclude the entire product review and should be very interactive, fair and balanced
Point to make the Conclusion diplomatic.
Examples: (This is just an example; it will depend on the product)
- The product seems to be a high priced as compared to other products
- There is no official website for the product or the official website does not provide adequate information about the product.
- The complete ingredient list is not provided or ingredient amount is not disclosed.to
- For long lasting effects there are other better products available in market.
If a product is really good, then write all good about that product but in the Conclusion, You can write– there are many other products that offer the same benefits like this one. Our intention is to divert the attention of users to our #chart products and keep them in funnel.
Example: This supplement is making a number of claims regarding its usefulness in enhancing relief of pain from the body as well as in supporting metabolism and digestion among the users. It claims to enhance memory gain and in the process support cognitive ability of the user.
Other claims to give anti-oxidative help to the body thereby minimizing the chances of free radicals damaging the body cells. Such formulations are numerous in the market hence giving the users an opportunity to consider purchasing other supplements in case this has not met their needs.
9. Reference
External Links: Do add the reference pages for disease, ingredients or studies which are being used in the content and add these links on the word itself. These references must be .org, .edu, wikipages etc…. don’t include .com sites for it.
Example: Not eating right has brought about certain consequences like poor cognitive functioning and mental health[1].
For this sentence the reference study page will be: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3892960/
Reference Links: Include the links which you have referred to write the product review at the end of product review.