Are you a fan of social networking media? It is not a surprise to know that almost all people in all parts of the world are avid fans of the social networking sites like Facebook, Twitter and now the Google Plus which has only been available in the past months. Social networking sites definitely help in a lot of ways to its users.

However, there are also some drawbacks on being so much into these sites. Evident to this are the growing numbers of crime being linked or associated with the use of social networking sites. Hence, the people behind these social media are constantly emphasizing their continuous drive to tighten whatever safety and security measures they have towards their users.

One of the hottest topics that have ever been talked about in Facebook, Twitter and Google+ is whether to allow its users to use pseudonyms. In any online social networking site you patronize, determining whether the people behind a certain profile is true or not would definitely be just like finding a needle in a haystack. What more if these people are only using nicknames and not their true names?

In line with this, Google+ move to allow pseudonyms online has garnered a lot more issues as this move is contradicting to their original policy.

Here’s the catch…

People could stop worrying about security or safety issues tagged on the recent permission of Google+ to its users to use pseudonyms as Google would not be too easy on people who want to use pseudonyms. According to Horowitz from Google, they would allow users to use maiden names, nicknames and pseudonyms only if he or she could substantiate that the name that will be use has already been used to other social networking sites. This way Google can assure that there is a real person behind this pseudonym or nickname and this pseudonym is not being used for scam.

In line with this, Horowitz assured the public that Google employees will review the name changes made by its user manually. Moreover, for security purposes Google will ask for legal documents from its user like driver’s license or published material and link to social networking sites before approving.

Do pseudonyms help or not?

People differ when it comes to their preferences. It goes the same about names. Some people just don’t want to represent themselves using their own name and is fonder of using nicknames and pseudonyms. But the question is do pseudonyms help or not? The answer is its case to case basis. Like for instance, pseudonyms can definitely help those who are victims of abuse since they need to hide their identity while scammers can use fake names to fool people.

In spite of all the intrigues about this issue, there’s one thing that Google+ users can definitely be assured of. It is that Google has only good intentions for its decision to permit pseudonyms.

Today, social media plays a major role in SEO. With this in mind, why not tweak your social media profiles for search engines? Believe me, it’s a must. Search engines utilized links from social media sites, including Facebook, Google+1 and Twitter for ranking purposes. Moreover, Twitter streams are also being indexed by search engines in real-time. So here are 5 easy-to-do steps to use one of the social media giants—Twitter, for SEO.

1. Regard Your Twitter Username as a Domain Address


Do you still remember the rules for choosing an effective domain name? Let’s do a recap. Avoid using underscores between words. Make your domain address short and easy to remember. These rules also apply to choosing a good Twitter username.

Additionally, Twitter username must not exceed 15 characters but you know, it’s best to actually not exceed 10 characters, if possible. Now, if you want to use your company name for your brand name, abbreviate and combine it with keywords. For instance, let’s say your company, Prime Movers Corporation, provides shipping services, you may use @PMCShipping as your Twitter username.

2. Do not Use URL shorteners. Link to Your Real URL


If you make use of URL shorteners on your Twitter profile URL section, your profile visitors are more likely to doubt your account. Build up the credibility of your profile and further the trust of your profile visitors in your brand by using your real site or blog URL. This will encourage them to visit your actual website.

3. Optimized Your Twitter Bio


Your Twitter Bio content also functions as the meta-description of your Twitter profile on Google search results. With regard to this, you have to maximize the 160 characters limit to craft a keyword-rich Twitter bio. Always make use of good content and keywords that represent your field of expertise or industry. This is a perfect recipe to rank high in search results. Good content means compelling, relevant, informative and catchy.

4. Optimized Your Twitter Profile Photo


In order to have a keyword-based name for your Twitter profile photo, separate the filename using dashes before uploading. For example: paris-clothing.jpg. Keep your image limited to 250×250 pixels for best page loading speed.

5. Use Keyword Phrases and Hastags on Your Tweets

This will assure better visibility on search results. In fact, many studies have shown that including keywords in tweets regularly can significantly increase search engine rankings. Moreover, save the important tweets in category favorites.

You can also boost your social authority by receiving numerous retweets, hence will help give your ranking a kick.

6. Link Your Twitter Profile from Every Source Possible


You name it, you can link your Twitter profile from your Facebook page, Newsletter, Blog posts, Forums, LinkedIn profile, etc. Popular Twitter directories like WeFollow, TwitterHolic, TrackingTwitter, and more will also improve visibility and link building.

In 1996, an idea was brought into mind, which is to use links to determine the importance of individual web pages, and in 1998, this was substantialized emerging into a company we now know as Google. Even up to date, Google’s mission is to organize the world‘s information and make it universally accessible and useful, which it has maintained. However, on the 10th of January, 2012, Google moved up the trend to include personalized and seemingly a social search engine as it launched a new SEO, “Google Search Plus Your World”.

Accordingly, Google opt to expand its original search from “universal” feeds, to “personalized” information, that would include photos, blogs, and profiles of people connected to or whom the user follows. Technically speaking, Google search engine is entering the world of social networking sites garnering several complaints from most critics and even social networking companies like Facebook and Twitter.

Google taking in the “bait” from Critics

It is a fact, social networking companies are at the brink of outranking the use of search engines. This might have been seen by the owners of Google, and might have threatened the company so it ought to establish its own social networking SEO. Since launching of Google Plus Your World, Google harvested a lot of criticisms. Facebook posted, and Twitter twitted, fighting Google’s way to social networking quoting this step as “doing away with Evil”. It was even marked “ridiculous” by Facebook bloggers, saying that “Google is facing a dire situation with competition, which led them to take a stupid decision.” Well, Google’s supporters have their own say, claiming that, “Google is just taking in a new step and going with the trend, and logging in with Goggle+ is optional, and users have the choice.”

Summing up the arguments, critics are vigilant on the fact that Google is losing its best feature that made it the world’s best search engine. And that is, RELEVANCE. Originally speaking, all the results that appear on top of the ranks once a query is entered on the search engine are greatly relying on the “keywords” entered. That is, the more relevant they are with the query, the higher they are ranked. With the launch of “personalized” search, users will find their way to having results that are lacking relevance since the results that will appear are highly related to facts they only related to.

Another important point of argument is CONTEXT. Accordingly, there are three types of queries; first is Navigational which seeks to locate a specific webpage. Second is Informational queries which tracks information sought, and lastly, Transactional queries, which is ought to download, purchase a marketed product. With the use of Google Search Plus Your World, the results regarding all of these 3 types of queries are lacking Substance. For instance, a user claimed that when he/she used Google + for an item, the results that topped the ranks were mostly blogs and posts from persons he/she knows of. This turned the tables for more contextual searches. Accordingly, the results with Google Search Plus aren’t improving the search query intent, instead their relevance is more connected to whom the user is connected to. For most part, the results ignore the query type and erase the fulfillment of the searcher’s intent.

Concluding the Issue

As imagined, Google Plus’ personalized search engine is continuously being tweaked and has a lot of room for improvements. But as of the moment, the current version is a way stripped down the version of search engines people have foreseen ten years ago. Nonetheless, Google’s intention and idea of going with the trend doesn’t sound that bad at all, as supported even by Facebook and Twitter users. Google might want to add considerations regarding this new SEO.

Evaluating website content has never been so innovative these years. A lot of pertinent advantages have been lined up to make a more optimized page that is useful for every netizen. Search engines have paved way to improve web browsing to gain an attractive page in 2012.

• Make sure to have title tags on the page but be careful not to over-optimizing them by placing a lot of unusual designs.
• The header tag is a tool use to represent navigation and introduction aids. So make sure that they are useful enough and enter a valid HTML tag to make sure you land in to the required path of the search.
• As descriptions may not be of much ranking but it can still be useful to add clicking value.
• Uniform resource locator (URL) which is the term for all objects and addresses in the worldwide web. It is ideal that it would still mention the relevant keyword.
• Log in comments from social networking sites such as Twitter or Facebook, as well as other blogsites like Blogspot or Tumblr are ways to be able web sharing on other available platforms. Search Engine Optimization benefits are still being talked about but it could not be much of a hassle if the content would reach a lot of people.
• It is important that the web contents are written relevantly to enable keyword support. It is best to avoid multiple keyword mentions. To ensure that a web page has a relevant content it is good to have a keyword search. Make it a point to have knowledge on your subject to gain more useful hits.
• Videos and other additional media can bring about richness to the page in order to attract more visitors. It can increase the instances of having increased levels of engagement and bounce rates and would likely appear along with the results.
• User pages are names and namespaces are aids for organizing work user activities to enable adequate interaction and sharing among users. One may give personal information about web-related queries but not all about that person’s information should be placed.
• Internal links are page links located in the same domain. It is a hyperlink which serves as an element of navigation to reach the same document or other related document in the same site or internet domain. The reasonable surfer patent refers to the concept that the link value should connect to a target page and once it does, the clicking probability will increase.
• Search engine results pages (SERPs) can be added with user reviews and micro formatting instructions since user reviews can make a regular content in the page and provide useful terms needed on the page.
• Web feeds also known as syndicated feeds are data formats utilized for users who have updated contents on a regular basis. As content distributors allow web feed syndication, it makes users to subscribe to it. In order to make an aggregation, we feeds are made accessible in one spot.

Bear in mind that the Optimized Page will not be truly perfect as it may need reconstruction from time to time to enable user-friendliness and attraction among web users. As the tips were laid down, it could now help web content providers to improve with SEO as the time goes by.

With the release of a new WordPress version— WordPress 3.3 “Sonny”, it’s best to create a list of favorite plugins any WordPress user can’t live without. As you know, plugins are similar to apps which significantly add vast functionality to a WordPress site.

Here are some of the most-sought after plugins for WordPress 3.3:

1. Akismet 
This WordPress 3.3 plugin is included with each new install of WordPress. The reason why is because it works every time. It plays a significant role in a WordPress site such as filtering the spam out of website comments. Akismet was created by Automattic which is also the same team that brought us WordPress. Now you know why Akismet and WordPress interact seamlessly and smoothly.

2. Contact Form 7
Almost all websites today need a contact form. With this in mind, many WordPress users prefer Contact Form 7 because it is flexible and presents tons of useful features. You can create multiple contact forms that cater to your style and needs. Contact Form 7 is easy to use and has fully customizable options. Contact Form 7 makes it all possible to create forms from a wholly detailed questionnaire right down to a simple contact option.

3. EZPZ One Click Backup
It is the most important plugin for most WordPress users simply because every website needs to be backed up. Well, backing up is one major task but it does not mean it’s the most complicated of all. EZPZ offers an easy-to-do yet comprehensive backup option. It can backup your entire website from theme files to database. EZPZ presents an option for scheduled backups or manual backups.

4. Share and Follow
Obviously, it’s great to have your own website but letting other people see it is always the next move. Share and Follow will help you accomplish this task through the help of social networking. This is probably the best and quickest way to get your contents across the web! Share and Follow plugin can easily add all the social networking options to your website, specifically the social networking giants such as Facebook, Twitter and Google+1. Plus, you get to access complete customization in the process.

The good news here is that these plugins are free, although the organization will appreciate donations. Take note that the developers render time and effort to give you functionality and convenience. See it as a way of thanking them for all their hard work.

Facebook has definitely changed the way people connect. It’s a whole new different ballgame for internet marketers as well. Evidently, new updates are being implemented in Facebook as the entire internet media platform where virtual transactions are done every millisecond.

Facebook has not gained more than 500 million registered users for nothing. This only goes to show that Facebook is not only built to please consumers all over the globe but more so, it was built to satiate as well as to improve with the ebb and flow of modern demands.

Basically, successful implementation of Customer Relationship Management (CRM) is what makes Facebook stand out among social networks and other impending competitor; and that is besides the fact that theirs is the most user-friendly interface and the most interactive features any individual or business would ever want to have.
It has set the trend and the definitive pace for other social paradigms as well, which poses as a real challenge for others to beat or at least afford to be in the same plane with them. What does it take to level off the playing field then? Hints are geared towards a better and more optimized year 2012 for Facebook which is bound to implement innovative ploys towards leveraging better advertisement results for the year to come.

Here are the 2 Facebook Tools designed to give you the ultimate marketing edge:

• CalmSea -

This stands to be the forerunner of Predictive Social Marketing which strategically combines the elements of ecommerce, social networking, and that of predictive analysis in order to employ the appropriate advertising strategy to target clients. This gives businesses the ability to monetize Facebook in more ways than one.

The premise revolves on being able to acquire and then segment users, then consequently keep them engaged on your page. You should be able to deliver what your clients want and to advertise across multiple channels. Content is the key to get clients and to keep them coming back to your page; and finally, to convert them into sales.

• InfiniGraph -

its ultimate function is the ability to consolidate Facebook and Twitter data in order to properly pinpoint relevant affiliations, interests, and content that are intrinsically trending within the circle of a specific product or brand. This allows businesses determine which of the trending updates are closely relevant to one’s followers and which of these do most people like or are more interested in. This will then serve as your clue as to be able to effectively deliver to meet your client needs and demands.

Bottom-line?

Data is the epitome to get across varied channels in today’s modern industry. It ultimately depends on the perfect consolidation of content as well as the timing of delivery. This is where Facebook powers up its social leverage on gaining access to all information necessary regarding clients, engaging them with relevant and interesting content. It also seals the deal and get repeat clients who will encourage others as well to like your page and purchase. This is how viral Facebook is and will continue to be in the next years to come.

Well, it’s official. Twitter has changed it’s look, and probably what it’s going to be for a couple of years: a social networking site with advertisements; yes advertisements just like SEOs and those pop-up boxes that urge you to click them. But this Twitter scheme is different and is a far cry from SEOs.

What happened?

Well, the new version of Twitter has been out and there definitely has been changes on the site. It was said that Twitter was given a make-over to become more user friendly. Here are the new changes:

1. The retweets, lists, searches and mentions are above the timeline. According to Twitter, this will show a single line on the left side.
2. Now on the right side, there are still some old features such as your recent follows and followers, the Trending Topics and your favorites.
3. It is in an ad format. Paid ads are all over the page. (Yes, advertisements, just like SEOs)

Despite these changes, users are still given the choice of how they want their Twitter page to look like. Users can opt to bring back the old Twitter.

Twitter in where?

iPad. Twitter in iPad. The Twitter team has developed Twitter to become compatible in iPads. The social network will now come out as an application in iPads. This version is built in HTML5. Here are the features:

• The upgrades will be seen in the iPad version. Upgrades meaning the new look, the ads, and its functions.
• Other upgrades that Twitter is currently working on.

What exactly does the Twitter ad-version mean?

We all know that the internet is now full of advertisements (SEO, click ads, etc)It is now made known as “Promoted Tweets”. The concept is quite simple actually. Promotional tweets, in the form of advertising, from different brands become present. But only from those brands that you follow. You can also easily remove the tweets in one click.

Just like normal tweets, these promoted Tweets scroll down to the bottom. And, they only get to the top once, so if they are scrolled down to the bottom already, they’re not getting back up. This change was done with the user-friendliness still in the minds of the Twitter team.

Now, although there are a lot of people complaining about the changes that were brought about, Twitter was firm on such upgrades. They want to be consistent on how Twitter is going to look like.

So folks, it looks like a done deal. Say hello to the new Twitter, the one with the iPad version and the advertisement Tweets. Say bye bye to the ad free Twitter.

Twitter is a very popular social media site that has more than 190 million users and more than 60 million posts daily. This is why it is an ideal promotion tool for a website. Even though twitter links are “nofollow”, there are still ways to use this social media site for promoting a website. Twitter pages have a direct influence on Google’s SERPs so it is very useful in improving search engine visibility.

Basic Twitter SEO Tactics:

Using Twitter for Traffic

Tweet about every post that you make on your blog or site. Many Twitter users also use it to search for useful and informative tips. Make the tweet interesting in order to catch the attention and curiosity of Twitter users. Make sure that the topics of your posts are useful to other web users.

Link Building with Twitter

Obviously, it is important to have as many Twitter followers as possible so that more people will see your posts. Choose followers who are within your niche or those that have similar interests. Around 25% of the users you follow will follow you back. It is also highly probable that your followers will make posts regarding your latest content. This results to great link building. Google doesn’t index shortened URLs but instead index the actual URLs so this is definitely a great website promotion opportunity.

Other Important Tips

Keep in mind that all your tweets shouldn’t be about your own website. This turns other users off and usually causes fewer followers. If the tweets are always about your products or services, it would appear spammy and this discourages followers. The posts should be interesting, engaging and useful to your followers.

How to Optimize Your Twitter Page

First of all, your username should be relevant to your business or particular niche. It’s a part of the URL of your page and title tag so it greatly affects website promotion. The account name should also be relevant in order to boost Twitter website traffic. This is because the account name is also included in the page title. Build links to your Twitter profile for promotion. Pasting a link to your account on a noticeable part of you website will do the job. Choose your bio text wisely because it also serves as the meta description tag. Think about website promotion when choosing your bio text.

Twitter tactics are very easy to implement. It is definitely worth your time and you will experience very good benefits from doing so. This social media site is absolutely full of potential in terms of SEO.