Link Building forms an integral part of search engine optimization (SEO) campaign. Link building is a process in which the campaigner tries to get bulk quantity of good quality inbound links to his website. When two equally competent search engine friendly websites compete for a slot, the efforts taken on quality link building come into picture.

Thematic link building can be termed as a process through which links are obtained from the sites that are relevant to the theme of our website. A few links from the sites that are relevant to our website content are of more importance and worth than hundreds of links from completely irrelevant sites. Thematic link building is quality link building which the search engine crawlers are interested in. Thematic link building is a slow process and requires quite a bit patience, skill and research.

SEO Friendly Thematic Link Building

• The objective, theme and content of the website for which link building is to be done should be analyzed and understood clearly. The concept of thematic link building depends on this.

• The keywords related to the website’s content and theme should be tabulated and studied. Using the keywords one by one, sites related to our website should be grabbed for further action. The other way is to use the “related” command and search for sites that thrive on the same theme as of our parent website. Direct competitor websites should be kept aside for time being.

• The next step is to find ways to induce the link of your website into the domain of shortlisted websites. This could be done by adding a link on their resource page or posting an article and getting a link from there or posting a comment with a link on their website. The websites should be thoroughly studied and the best possible way out of the 3 should be found out.

• A customized email should be sent to the webmaster and a request for adding a link should be placed if any of the 3 ways mentioned above are not available. Follow the reference to the original contact maximum for 3 or 4 times. If you do not get a reply dump that website and move on to other. No reply means the person the other side is not interested.

• When it comes to direct business competitors, be a little cautious. Visit site explorer sites and enter the domains one by one. The access to the external links to the shortlisted website can be gained by going to “inlinks” tab and then the option of “Entire Website” and “Except from this domain”.

Thematic link building done with the above approach can help you optimize your website in a better way. Remember the search engine crawler algorithms give importance to quality links thematically linked to your website rather than hundreds of irrelevant links.