What is social media?
Even your teenager would be able to answer this.
Face book, Orkut, Twitter, YouTube, Flickr, MySpace, WordPress or LinkedIn.
The latest buzz is the Google Buzz, The Search Engine Master too has augmented in the Social Media Segment.
No one wants to lag behind. Microsoft’s Bing, Yahoo and Google all have a hand shake with twitter, to milk the enormous market share, the micro-blogger posses.
What’s that makes Social Media site, The Head turner?
Man is a social animal; this traditional adage explains the human urge for social interaction.
Social Media Sites blazes into the masses due to their high accessibility and scalable publishing techniques. It is a platform that connects you to the entire world, through text, images or videos.
The traditional forms of social Interactions transferred the media from ‘one-to-many’. Today the social interaction sites makes media reach from’ many-to-many’.
How it becomes a Media for marketing?
Social Interaction sites or Social Media sites slip the messages in; subtly, through the back door, very elegantly and diplomatically. It creates a ‘pull effect’.
It transforms the ‘content consumers’ to ‘content producers’.
Such a site opens a doorway, to your product, business, weblog or website. Then you form relationships with those coming in contact, by interacting with them. The relationships have ample scope to reach to new levels, when people start following you or your content.
It comprehensively and judiciously integrates analytics, SEO, Banner Advertising, Flash Games, Widgets, Rich Media and Mobile Communication. If you can tune in with the possibilities this immense integration provides, you can certainly create Brand awareness and generate ‘leads’ and ‘sales’.
The flavors of Social Media sites:
Blogging sites,
Social networking sites,
Micro blogging sites,
Image sharing sites and
Video sharing sites,
The platter has variations to match your needs and keep you socially involved.
How the www has webbed around it:
Many new concepts and services have come up with the advent of social Media Sites.
With the marketing tools and concepts like social Media optimization, social media marketing and others, web marketers are leaving no stones unturned, to reap the immense business possibilities associated with social Media and Interaction.
Every day, we find a new feature coming up in the online scene, which magnifies the scope of business through such social media sites even more.
To exemplify a few,
Micro Blogging phenomena has given rise to URL shortening, Celebrity Tweeting , Account verification and many more such concepts.
A host of interactive games flourish through the Social networking sites.
A crowd of business concepts like, Bookmarking, content writing and Link building revolves around Blogging.
What some might consider drawbacks:
Time consuming, privacy invading and wrought with annoying marketers, a critic might find these as show stoppers for Social media market.
But when introduced to the nostalgic experience one has when you reconnect to someone in the past, even a loner would start acknowledging the benefits that come along.
Its like a room full of people, enjoying each other’s company, sharing ideas and contacts, with each other, playing interactive games. So what are you waiting for…? Join the party!
