Google has been constantly busy tweaking the web with multitude of algorithm updates; one of which is Google Panda. This is the brainchild of Engineer Navneet Panda; which makes use of artificial intelligence that has made a much scalable matrix into identifying sites that are of high quality from those that have low quality.

Human testers conducted ratings on several websites basing on the design, quality of content, speed, and reliability; to name a few. This is what is used to contrast and compare sites basing on those values. Google Panda has new factors for ranking which has low priority for PageRank; among other factors. This algorithm is constantly being updated and run by Google on a consistent basis.

Google Panda is said to identify the sites with high quality and allows them to be displayed and prioritized first on the top search pages. There were a lot of sites that are affected with these continuous Panda updates. The sites that were doing great the previous years; suddenly dropped in position on search engines upon interception of the Panda update. This has definitely brought remarkable and abrupt changes in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It is observed that the sites which have constant fresh contents such as news websites would yield higher rankings on search pages as opposed to other blogs. Panda also relies on the date of posts in verifying rankings.

It has been a rollercoaster ride with the advent of Panda updates. This also calls for a different approach in SEO mechanisms which will tailor-fit the new requirements set for quality on various site niches.

Here are some Survival Tips for SEO

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Broaden Your TrafficStream

With regard to investments and business; it is a solid practice to spread your risks and learn to leverage. It is never considered wholly safe to just rely on one source of traffic. It definitely pays to diversify traffic as much as necessary to get the best out of this junction. Traffic comes from a category of sources; namely: Forums, PPC, Blogs, Search, Feed, Direct, Partners, and Social; among others. There is a fluctuating trend on the SEO that is beyond the control of sites; hence, better strategies must be employed to buffer potential negative effects on your sites. Search engines are geared towards sites that generate natural and robust traffic. Take hints on likely trends in rankings to know which tactics work.You should also experiment on new channels wherein you can rake in more traffic conversions. Paid Search Marketing is proven to yield higher conversion rates than organic searches.

Benchmarks on KPIs

Key Performance Indicators (KPI) determines if a site is successfully progressing towards its goal. The most important thing to consider is the natural or organic traffic on your site. You should also take note of the specific pages which has the most views as well as the length of time the pages are visited. New visitors or user loyalty is also a great indicator that your SEO tactics is effectively put in place.

Solidify Support from Connections

The best strategy is not really on social media alone; but in establishing solid connection with your own community online. Communication and genuine effort to know what the people want as well as their individual needs will bring out loyal supporters and that will rake in more profit than any other ploy.

Evaluate Content

SEO is all about content. Crisp and unique content is necessary to survive the Panda warfare. Be sure to evaluate your blog and remove any suspected duplicate content and then aim to improve the value and quality of your pages. The Panda scare should never be seen in that angle. If your blog is rich in fresh and quality content; this certainly is not an issue at all. Instead of viewing this as a predicament, see it more as a challenge to publish better pages in the future.

The internet has made this world a free interactive zone, where people use various sites to stay in touch with their peers. While some sites are entirely community sites like Facebook, others serve a specific purpose like YouTube. But all of these sites attract millions of views from around the world.

But the search engines are the only web entities which attract even more views than the social media or Web 2.0 sites. That is because they cater to everyone and provide solutions for every problem. And that provides a great platform for advertisers to market their products or services.

When it comes to internet marketing, there are two major options – Search Engine Optimization aka SEO and Search Engine Marketing aka SEM. Both of these are helpful in achieving good business by leveraging the power of internet. But I have seen many people with a common question, as to which method is better.

SEO refers to the process of increasing the chances of a website to appear in the organic results of the search engine. It requires certain tweaks in the website which increases the relevancy of the theme of the website and that helps in better ranking. However, SEO is a time consuming process. It requires consistent work and takes time to show the results, depending upon the competition for the targeted keywords

SEM on the other hand is a simple marketing concept, wherein you pay the search engines and they start displaying your advertisements. This method is highly recommended for those who are unable to appear in the top organic results due to severe competition. With SEM, your site can easily come and sit on the first page of the search results, of course considering the keyword competition and other factors.

So what’s best for you? Your decision will entirely depend upon your business objective and your online marketing budget. If you want fast results and are ready to spend money, SEM will be best for you. But if you wish to generate quality traffic to your site and patient enough to wait for at least 3 months, SEO is the best strategy for you.

But in either case, I would first suggest that you consult a SEO consultant The reason for this being he will provide you an accurate and effective strategy and also guide you through the entire process, if you are alien to these internet marketing techniques. So even you will get to learn new things while driving traffic to your site and earn a good ROI from online marketing.