What is social media?

Even your teenager would be able to answer this.

Face book, Orkut, Twitter, YouTube, Flickr, MySpace, WordPress or LinkedIn.

The latest buzz is the Google Buzz, The Search Engine Master too has augmented in the Social Media Segment.

No one wants to lag behind. Microsoft’s Bing, Yahoo and Google all have a hand shake with twitter, to milk the enormous market share, the micro-blogger posses.

What’s that makes Social Media site, The Head turner?

Man is a social animal; this traditional adage explains the human urge for social interaction.

Social Media Sites blazes into the masses due to their high accessibility and scalable publishing techniques.  It is a platform that connects you to the entire world, through text, images or videos.

The traditional forms of social Interactions transferred the media from ‘one-to-many’. Today the social interaction sites makes media reach from’ many-to-many’.

How it becomes a Media for marketing?

Social Interaction sites or Social Media sites slip the messages in; subtly, through the back door, very elegantly and diplomatically. It creates a ‘pull effect’.

It transforms the ‘content consumers’ to ‘content producers’.

Such a site opens a doorway, to your product, business, weblog or website. Then you form relationships with those coming in contact, by interacting with them.  The relationships have ample scope to reach to new levels, when people start following you or your content.

It comprehensively and judiciously integrates analytics, SEO, Banner Advertising, Flash Games, Widgets, Rich Media and Mobile Communication. If you can tune in with the possibilities this immense integration provides, you can certainly create Brand awareness and generate ‘leads’ and ‘sales’.

The flavors of Social Media sites:

Blogging sites,

Social networking sites,

Micro blogging sites,

Image sharing sites and

Video sharing sites,

The platter has variations to match your needs and keep you socially involved.

How the www has webbed around it:

Many new concepts and services have come up with the advent of social Media Sites.

With the marketing tools and concepts like social Media optimization, social media marketing and others, web marketers are leaving no stones unturned, to reap the immense business possibilities associated with social Media and Interaction.

Every day, we find a new feature coming up in the online scene, which magnifies the scope of business through such social media sites even more.

To exemplify a few,

Micro Blogging phenomena has given rise to URL shortening, Celebrity Tweeting , Account verification and many more such concepts.

A host of interactive games flourish through the Social networking sites.

A crowd of business concepts like, Bookmarking, content writing and Link building revolves around Blogging.

What some might consider drawbacks:

Time consuming, privacy invading and wrought with annoying marketers, a critic might find these as show stoppers for Social media market.

But when introduced to the nostalgic experience one has when you reconnect to someone in the past, even a loner would start acknowledging the benefits that come along.

Its like a room full of people, enjoying each other’s company, sharing ideas and contacts, with each other, playing interactive games. So what are you waiting for…? Join the party!

Unlike any other form of advertising, pay-per-click (PPC) requires a collaborative effort between different departments. Three groups are generally involved in an effective making of a PPC campaign. Content writers who will research for relevant keywords and, which will go to be included in the ads. The ad managers who will oversee the performance and relatives going into the bidding processes, and finally the developers who will help implement technical details like the tracking codes.

Content Management

To begin with, it would be ideal to separate content with search. The contextual listings, campaigns need to be viewed differently from search since the results and customers also differ in this online marketing scenario.

Eliminating unwanted and waste traffic is a necessity and essential step to lowering costs and improving conversions. Most major pay-per-click providers will let advertisers create lists of negative keywords, which would eventually reduce traffic. However, this amounts to the wasteful traffic which would have eaten into your purse without adding any conversions.

It is easy to get traffic, what with you standing on the right side of the first SERP. Persuading the visitor, however, to make a purchase is another story. It would be smarter if in some way the pay-per-click advertiser is able to weed out all unwanted traffic and pay only for those conversions he is able to make. It is very important to keep an eye on the costs per conversion. This will mean cost-per-conversion is more relevant for the advertiser than paying per click.

Ad-campaign Managers

One way to control spending, here is by adjusting bid amounts, and not daily budget spending. Very often the funds are simply not available and demanding; but, if the campaign is correctly optimized, the returns should justify any amounts of spending. Advertisers should carefully lower the bidding costs in order to reach the maximum number of target customers. Daily budget control based spending leaves a lot of prospective customers untapped.

Usually, the number one spot leads to a very poor return on investment. Mostly, traffic coming from the top positions are not buyers, but simply are researchers. Serious buyers will generally go to the third, fourth, or fifth positions. However, when the consumers are ready to buy, they will often come back.

Bid exact, use exact matching, eliminate researchers and go straight to buyers. The traffic will decrease, but conversion and online revenue should definitely increase. Double and triple the keywords by creating broad, exact and phrase matches for every keyword. Review the analytics, then gradually eliminate broad and phrase matches that generally result in lower conversion rates.

Analytics & Developers

A reliable analytics program is essential in managing a successful PPC campaign. It is the backbone of this marketing campaign, which will be able to determine many important factors. Analytics will enable you get costs per conversion rates, unwanted visitor data, negative keyword lists, figures relating to return on investments, and such other dependable analytical data.

Your PPC campaign has got all the ingredients to prove to be a breakthrough in your online marketing and advertising campaigns, provided you play a thorough and professional game. Careful analytics will highly compensate, and being innovative will help you effectively encounter any challenge.

Google is first, once again. Google Patents, this new search engine rolling out of Google’s index patents from the United States Patent and Trademark Office (USPTO). Built up from the original USPTO database, all the 7 million patents have been put up through Optical Character Recognition (OCR) to enable them be searched. The Google Patent search is beginning right up from the year 1790, through to the middle of 2006. On the contrary, the original USPTO search site in starting from the year 1979, and moving forwards.

The scanning technology used by Google, here is far advanced than the USPTO search. This is how Google scores over the database search results. However, originally provided by the USPTO. Google was lucky in patenting this design for which he had applied in the year 2004, and which cleared the U. S. Patent & Trademark Office at the end of 2006. It is, however, still unpredictable if Google plans to use the patent to go after similar interfaces, aiming at the potential competitor targets on the internet.

The Patent office adds updates every week and which Google also expects to follow up. Google engineers have added a filter to the advanced search form which allows you to retrieve only issued patents or applications. Some problems still do persist with the search results, and which I am sure Google will soon sort them out.

The Google team is working hard day and night towards improving Google Patent Search and encourages viewers to send suggestions in helping them get better. As such, Google Patent Search at present is available in English version alone and covering only the U. S. Patents. Google, however, is looking forward to extending these products and services to users worldwide, and hoping to continue to expand the patent offices, they are able to cover, and also towards making other languages interface available.

Although, Google is sure on the top when compared with the others, it is amazing that their desire to excel stays intact, even if they have to simply outdo themselves

Search and advertising, we are a small share….It’s all about Google. They have share, we don’t have share.

These were the words of Microsoft CEO Steve Ballmer back in February. He did accept that nobody has any competitive edge in the search and advertising space other than Google. Its a complete monopoly by Google, but now Microsoft has come up with their new search engine – Bing. Here’s the video of Steve Ballmer announcing the debut of Bing from the D7 stage.

So, how much of an impact does the arrival of a new search engine makes to Google? Well only time will tell. But one thing is sure that its gonna take something out of the world to beat Google in their game.