Today, people use the mobile phone more than they sit at their computer to visit the internet. With technological marvels like the iPhone and Blackberry, people carry their entire social as well as professional life in their very pockets. It is therefore just, that advertising also evolve to fit into this new world on the go. To every computer with internet user there are at least 5 mobile phone users. Most of the developed countries in the world have accepted mainstream advertising via mobile phones as a viable source of public notification as well as source of revenue. Ads on cell phones have evolved from merely being textual, that is SMS, to being more descriptive and attractive in the form of MMS and nowadays on the smartphones you would even get live feeds on your favorite brands.

One of the significant places where mobile advertisements beats advertisements via other media like newspapers, television and radio is that it is a one-to-one and two-way extremely quick responsive media. Companies can target exactly a specific set of individuals for their campaign and get a feedback almost immediately. Sometimes users also forward advertisements to their friends thus starting up a cheap and easy chain reaction which adds to the overall benefit of the advertiser. This type of advertisement is known as viral marketing where the product information seems to spread like a virus with the advertiser having to use the least of resources.

Advertisement through mobile media is evolving to greater extent. No longer is it restricted to mobile phones alone, we have today laptops, plamtops, PDAs and a host of other mobile devices which make use of wireless networks to stay connected to the world. Add to that the latest technology of tablet PCs, Apple’s iPad and other e-book readers like the Kindle. Even the medium has evolved from being merely a cellular network to Wi-Fi, GPS, Satellite Radio and WiMax. The advent of technology has brought with it newer opportunities and better ways to reach out to the world.