If a marketer is to create and promote a high-utility content, then Link rot will save you from all of the hassles and will definitely turn 30% of your outbound links into great chances to market contents that are of high-regard.

Latest Studies show in the legal resources that Link Rot has a stable set amounting to 1,266 resources. Link rot is able to acquire 30% of the references in for 3 years. In the analysis of outbound links amounting to 10,000 library archived health collections, the page accumulated 20% of the pages and had 404 status. The good this is, 1,128 links were directing to Link Rot based from the report of Open Site Explorer.

How to build a broken link

Look a links page and check the status of outbound URL one by one. If a dead link is found, inform the webmaster about it. Have a replacement URL that would be useful and easy to remember. If there is a one-to-one replacement on the site, try to ask for permission to add content link while they are fixing the page. If this kind of alternative is preferred, it is suggested for sites that have high quality of content that is researchable and storage-friendly.

Prospects at BLB

Backlink analysis or Link building inquiry-based ads becomes different from broken link prospecting in terms of how the potential invites are found. In broken link building, things begin through link pages, removal of outbound links and checking of link status in the outbound section.

It needs a repetitive process once a link has been acquired to view the broken pages. Retrieve them from the outbound links then have another check. It is suggested that in order to find broken links, try to search for them on broken pages. The following are points in order to help out search a group of pages that would bring about results you would like to have.

Tips on how to prospect:

1. Start with relevant alignments accompanied by valid contents provided by the client. It has been proven that the positive outcome is achieved when building out lists of around a hundred-paged links checking on around ten thousand outbound links then rechecking the status for each.
2. Time is gold. Find more prospects and spend time well in looking for them. If the content made is of high regard, there won’t be any harm in trying to send link pages that do not contain broken link. All it needs is a time for sending emails and everything should go just fine.

How to determine a Qualified BLB prospect

While it is a must to have a prospect list, take note that the following are also included in the search for a BLB prospect. The typical 4-5 hour work includes processing of 10,000 outbound links and classifying them according to what needs to be done when it comes to the broken link content of the current links.

Points to Qualify

• The amount of unique domain linked
• Content availability
• Content relevance of the page
• Accessible contact information
• Email subject

How to reach out to potential BLB clients

Use Guile to prevent personal preferences how the links are to be placed though emails that do not seem to be related to any topic provided. Use the guilelessness to create a connection from the agent or the site as well to achieve acceptable results in the decision of placing links on the site you own.

For whatever approach would likely be effective, achieve positive results by having patience.

Learn to outreach

1. Be organized. Have your own way of classifying links to be able to achieve ease and prevent the clutter to do work efficiently.
2. It is also best to check on subject lines provided during conversations with the prospect clients.

BLB and all that

Other BLB practitioners include the following: Melanie Nathan, Napoleon Suarez and Nick LeRoy whom are good people who can be of help in broken link building and are open for interviews to share their tips. And to help out, top broken link building resources are available online to help out do the same thing in a superb way.

You’ve probably heard of the old line regarding how content is king. But do you know what this actually means? Does it mean that search engines just look at content for rankings? Technically, the answer is yes but not quite because one of the major reasons why content is important is because of its close connection to link building. To put it simply, high quality content attracts links which are very important for search engine rankings. Here are effective tips on how to create content that naturally attracts links:

Proper Research

You need to know what’s out there and what attracts lots of visitors. Look at your competitors, top bloggers and information sites. Find the content that performs very well for inspiration. Look for the most visited topics and write about these. Also, use tools such as keyword tools in figuring out how people can find you easier through search. Analyze what performs well and focus on creating something similar to this. If possible, make improvements and create something better than what is already out there.

Correct Title

Coming up with a great title is a critical part of attracting links. Sometimes, it is effective to mislead people with the title. However, honesty is definitely a lot better because this builds trust which keeps your readers coming back for more. The title should also be searchable and not just written to attract attention. This is why keywords should be included in the title if possible. Do a little research on buzzwords such as guaranteed, new and improved, free, best, etc. Although this seems too commercial and overdone, it still works.

Build Relationships

Promote your content by making contacts and building relationships with other websites. You really need to put your content out there for everyone to see. Collaborate with other organizations, participate in online discussions and basically do anything you can for authority figures to look at your content making it possible for them to link to you. Social networking is a great way today to share content easily. If your content is well-written and of high quality, people will more likely share it with others

Summary

Attracting links is definitely a big part of any online venture. Although it is a gigantic challenge, it is possible as long as you know what you are doing. Apply the tips above and you will have a higher chance of succeeding. Also, remember that patience is very important as things happen very slowly when it comes to online ventures.

In another article, we tackled the advantages of bringing SEO in-house. Like in almost everything, disadvantages come with the advantages. In the topic of bringing SEO in-house it is the same. Before finally deciding, it is important to be aware of the disadvantages of bringing SEO in-house. Here are the disadvantages that you need to be aware of before you make your decision:

Link Building
Proper link building requires a lot of time and resources. This is one of the hardest tasks in SEO. However, it is one of the most rewarding. This is the reason why it is very important and cannot be taken lightly. Also, it’s quite difficult to justify hiring an additional employee just for link building. Even though you already have an in-house SEO whether it’s just one person or a team, you will still have to look for outside help. You will need to find a good link building company to outsource this part of your strategy.

Lack of Perspective
Every time you face a major SEO challenge, it is usually a lot better if you get outside expertise for a new perspective. Most of the time, all you really need is to attack the challenge from a different angle. An expert or consultant from outside the company will be able give you a new perspective or approach in solving your problems. Even if you have an in-house SEO team, sometimes you might need to hire someone from the outside. This means additional expense on the part of the organization.

Knowledge Decay
This problem is very real and happens all the time. In-house SEO teams experience this after some time when they’re working inside a company for a long time. This usually happens when SEO experts work on the same website with the same challenges over time. The solution to this problem is sending the SEO team to seminars, conferences, trainings and other educational events. You can also hire an outside expert to give your team new ideas and alleviate the problem. It is very important to have a plan for continuous learning and development of SEO knowledge.

Summary
You shouldn’t just think about the advantages of bringing SEO in-house. You should also consider the disadvantages that come with deciding to do so. Then, you need to weigh each side and think about what’s best for your particular business situation. This will help you make the right decision for your organization.

There is a very close relationship between mobile applications (apps) and link development. Basically, developing an app is a great way to build links and brand exposure. The key to achieving all this is marketing and somehow getting people to link to your app page. Let’s take a closer look at the process.

Catching People’s Attention
The first and probably most important step is getting noticed or creating awareness regarding your app. There are just too many apps out there today. However, even some excellent apps never gets noticed and become top downloads. The reason for this is poor marketing. The most successful app companies invest a lot in marketing. It’s very similar to link building for SEO . People need to know about your app and why they should use it and share it with others. Once this is done, everything else will follow.

Target Specific Niches
Another strategy is to target small niche markets instead of focusing on mass appeal. This way, you can target bloggers, sites, newsletters and forums that are covering a specific niche. To get some idea on where to begin, look at the iTunes apps store and check what’s working in your particular niche. You don’t need to come up with something unique and spectacular. Instead, you can just improve what’s already working. Just look at Bill Gates and how he “improved” Steve Jobs’ idea. Look at the top apps in your niche and think about what would make it a lot better.

Create an App Page
The main goal is to have a part of your site that is completely devoted to your app. This will encourage people to link to your app page instead of other places such as iTunes. You can accomplish this by creating a special section on your site for your app. It should be filled with detailed information that can help people understand everything about your app. Include the benefits of using it, helpful screenshots, reviews, FAQs, media mentions and anything else that users might possibly need or want.

Summary
Mobile apps are one of the best ways you can considerably develop links. At the same time, this also builds brand exposure so this is like hitting two goals at once. Once you’ve experienced success and you have all the systems in place, you can create more apps for more considerable results. Just remember to study the basics and check all the details in order to minimize problems that can cause negative effects to your efforts.

Market Samurai is one of the SEO tools you can find today that can greatly improve your SEO business. How is it possible? Market Samurai has been in the market long enough to prove its effectiveness in generating more traffic for you to gain more sales and profits. Furthermore, Market Samurai has a lot of benefits that you can definitely enjoy as it can totally boost your rankings on search engines like Google!

To give you more about Market Samurai, here are the best things about this SEO tool:

Search engine optimization can categorically be divided into two aspects namely On-page and Off-page SEO. On-page SEO simply means optimizing the content of your precious website while Off-page SEO includes rank tracking, keyword and competition research, and link building.

1. Optimizing web content (On-page) – If you are new to the SEO, knowing the importance of keeping your webpage content optimized at all times and how it is done is definitely vital. Market Samurai can help you optimize your web content through giving you the right techniques like organizing your site’s internal link and supplying a site map that would help search engines to find useful information from your webpage. In addition, Market Samurai will help you find and put the right keywords to your webpage so it can be easily seen by search engines. This can put you to top rankings.
2. Rank Tracking (Off-page) – If you are looking for an SEO tool in the market, look for one that can enable you to monitor your rankings at all times. Good thing Market Samurai has it too. Rank tracking is an important tool for you to know whether you are doing the right SEO methods and techniques. If you rank low, you might be doing it wrong.
3. Keyword and Competition Research (Off-page) – It is important to research on your competitors to see and learn their techniques why they top the rankings. Likewise, it is important to find the best keywords that could generate more traffic and lead you to topping the rankings. You can get both of these from Market Samurai.
4. Link Building (Off-page) – Link building is one of the most important things in SEO that you must not take for granted. However, link building can eat much of your time. Thus, you need SEO tool that could do it automatically for you. Market Samurai is a good choice. Though link building can be too important for your SEO campaign to succeed, you need to cut-off your time evenly so you can attend to more important things you need to do! Remember, in SEO every second and every minute counts. So don’t waste any!

The best things about Samurai Market include all the stuffs you need to know about SEO.

Generally, when it comes to performance and benefits, Market Samurai can be consider as one of the best search engine tools today that you can definitely trust! Give yourself a better chance to succeed in the world of SEO by using a reliable and trustworthy SEO tool like Market Samurai!

Hand-building links at a large scale is one of the most common jobs of SEO experts. However, we also need to check if these links we build are really effective. Since no one has the luxury of working on each prospect through comments and tweets, prioritization is very important. On the other hand, to ensure link building success, we need to follow proven principles that will most likely result to success. Here are some of the most important principles I have come across:

Prospects are everywhere

Although it is still ideal to start looking for link prospects on SERPs, there are other ways to look. One of the easiest ways is to locate lists of websites. You just need to work hard in finding these and your hard work will be rewarded with lists of prospects that will make your job much easier.

Create enticing offers that work at scale

For bulk outreach, the best offer is to make one that is relatively unlimited. Guest posts are very limited and are not ideal. One of the best ways is to ask experts to take a survey. Make sure that you offer genuine appeals to prospects on the list you have built. You can do this by offering free content/products/services, participation in expert surveys, fundraising participation, money, etc. Offer something that is simply irresistible.

The Correct Pitch Templates

You should create a powerful offer that is targeted to your prospects. The pitch should also make your offer’s benefits very clear. You should also be able to highlight the benefits of your offer and also flaunt your brand in the process. Basically, you need to completely convince prospects quickly with your pitch templates.

Simplify Everything

Everything needs to be simple. This includes your prospect qualifiers and campaign success metrics. You need to ensure that your lists are relevant and targeted to your particular offers. This will result to less qualification work in the process making your work easier. A big part of the bulk outreach play is coming up with something that actually works for different sites.

On the other hand, you need to simplify your success metrics so you can determine if what you’re doing is really effective. Links earned and rate of email response are simple yet very good indicators for bulk outreach campaigns. You can also initially split your list or send it to about 10% of the list for testing. This will help you in the tuning process that will help increase success rate.

Many people don’t like Steve Jobs. However, there are also many others who look up to him as an amazing innovative genius. Either way, he really is an amazing person who already achieved something that most people will not be able to achieve in their lifetimes. Here are some ideas from Steve Jobs that can be applied to SEO:

The Goal of Steve Jobs is to create something wonderful and not to make money

When translated to SEO, this means creating great content instead of ordinary and almost useless content that can improve rankings. It is a basic rule of SEO to have quality content. According to experts, as long as your site contains high-quality content, everything else will follow or higher rankings and traffic will naturally follow. Always think with your audience in mind. Think about their needs and how you can give them
something for these needs. The content should really deserve to have the top rankings with search engines.

Attractiveness is the key

According to Steve Jobs, the buttons they use on their gadgets are so good-looking that people would want to lick them. In SEO speak, you should be able to at least make web users curious or interested in clicking your site once it shows up on search results. This can be achieved with informative, interesting and helpful content. The design of your website should also be attractive. It is very simple; people love and tend to be attracted to beautiful things. Because of the preview option on Google’s results pages, people will be able to check your website design without going to your site.

Design is how something works

According to Steve Jobs, functionality should always be in mind when creating a design. This is the case for the iPod, iPad and all Apple gadgets. Not only do they look stunning but they also work brilliantly. In terms of SEO, sites should be created with usability in mind. Always think in the viewpoint of your users. The design should be an essential part of functionality.

Don’t be ashamed about copying ideas

Look at other websites and incorporate great ideas into your site. Most of the best SEO strategies start with a little copying form the best-ranking sites (not the contents!). You can look at the top ranking sites for keyword ideas and opportunities for link building. The best way is to look at th top sites for great ideas and make these your own.

ITA has recently acquired Google and everyone is waiting what Google will come up with in relation to the travel industry. Google launched Google.com/flights wherein internet users can simply type the flight they are looking for and Google will return with all the results. Now, it is easier to compare times, prices and availability without going to each airline’s website.

Google Flight Launched

Now that Google has launched it flight search, internet users enjoy a way faster flight search compared to other websites. If you are using Gmail, Google has made your mail into thread form so you can easily read and search for conversations. Such convenience is what Google Flight search will offer internet users as well. No more loading times and visiting one website to another, you simply get a list and compare.

Importance of Speed

Speed searching is always an advantage for users and it is always a good feature of a good search engine. You simply go to flight search, look for a departure point, scan the results for prices and the locations. No more hassle with looking for flights especially if you are in a rush.

However, since this is still a new Google feature, flight data is still limited to the U.S. And currently, only round-trip economy tickets are available and not all U.S. airports are covered yet.

The Controversy

This ITA-Google acquisition deal took 9 months because companies in the search and travel industries were opposing such partnership. They fear that it will bring about dramatic changes in the travel industry and that Google might control prices later on. Google was quick to retract and say that its only goal is to help create opportunities in the travel industry.

Flight Search Filters

Google says that it uses filters for two criteria that are often searched which are cost and travel time. The results for this will look like a scatter graph. It will be easily understood once you get use to the pricing trend.

Effect on SEO Strategies

With Google implementing its flight search, what will happen to travel websites who heavily invested in their SEO marketing campaign? All their link building and SEO content might prove to be useless and pointless. Indeed, the travel industry might be given new opportunities but in the long haul, the bigger companies will benefit more. While everyone is enjoying this, SEO seems to be the loser in this scenario.