In 1996, an idea was brought into mind, which is to use links to determine the importance of individual web pages, and in 1998, this was substantialized emerging into a company we now know as Google. Even up to date, Google’s mission is to organize the world‘s information and make it universally accessible and useful, which it has maintained. However, on the 10th of January, 2012, Google moved up the trend to include personalized and seemingly a social search engine as it launched a new SEO, “Google Search Plus Your World”.

Accordingly, Google opt to expand its original search from “universal” feeds, to “personalized” information, that would include photos, blogs, and profiles of people connected to or whom the user follows. Technically speaking, Google search engine is entering the world of social networking sites garnering several complaints from most critics and even social networking companies like Facebook and Twitter.

Google taking in the “bait” from Critics

It is a fact, social networking companies are at the brink of outranking the use of search engines. This might have been seen by the owners of Google, and might have threatened the company so it ought to establish its own social networking SEO. Since launching of Google Plus Your World, Google harvested a lot of criticisms. Facebook posted, and Twitter twitted, fighting Google’s way to social networking quoting this step as “doing away with Evil”. It was even marked “ridiculous” by Facebook bloggers, saying that “Google is facing a dire situation with competition, which led them to take a stupid decision.” Well, Google’s supporters have their own say, claiming that, “Google is just taking in a new step and going with the trend, and logging in with Goggle+ is optional, and users have the choice.”

Summing up the arguments, critics are vigilant on the fact that Google is losing its best feature that made it the world’s best search engine. And that is, RELEVANCE. Originally speaking, all the results that appear on top of the ranks once a query is entered on the search engine are greatly relying on the “keywords” entered. That is, the more relevant they are with the query, the higher they are ranked. With the launch of “personalized” search, users will find their way to having results that are lacking relevance since the results that will appear are highly related to facts they only related to.

Another important point of argument is CONTEXT. Accordingly, there are three types of queries; first is Navigational which seeks to locate a specific webpage. Second is Informational queries which tracks information sought, and lastly, Transactional queries, which is ought to download, purchase a marketed product. With the use of Google Search Plus Your World, the results regarding all of these 3 types of queries are lacking Substance. For instance, a user claimed that when he/she used Google + for an item, the results that topped the ranks were mostly blogs and posts from persons he/she knows of. This turned the tables for more contextual searches. Accordingly, the results with Google Search Plus aren’t improving the search query intent, instead their relevance is more connected to whom the user is connected to. For most part, the results ignore the query type and erase the fulfillment of the searcher’s intent.

Concluding the Issue

As imagined, Google Plus’ personalized search engine is continuously being tweaked and has a lot of room for improvements. But as of the moment, the current version is a way stripped down the version of search engines people have foreseen ten years ago. Nonetheless, Google’s intention and idea of going with the trend doesn’t sound that bad at all, as supported even by Facebook and Twitter users. Google might want to add considerations regarding this new SEO.

Google+ has been constantly on the verge of synchronization since its introduction. After the recent caffeine update which is a very robust web indexing matrix that allows users to get the freshest information over the web at the fastest rate, no matter when or where it was published. Here is yet another ambitious update on better optimization on Search Engine Results Page (SERP) — the freshness update.

As the name suggests, it is all about crisp information appearing first over the internet. They are now using timestamps to know which appears first than the others on Google search pages. This is said to affect roughly around 35% of queries which is a huge number. This ultimately gives overwhelming pressure for internet marketers and blog owners to make sure that new content be injected into the sites on a speedy rate at a much regular basis than ever before.

The competition is definitely set in a more compulsive state. It is standard crunch time as it already is. The only downside of this is that basing on mere timestamps for getting to top Google pages would be prone to people toying with the system. Aware of this possibility, Google + is working on a lot of potential options of making the whole system spam-proof and free from any abuse. Google + is definitely working its way up to provide users not just the freshest data available; but more so the relevant and coveted information when and where it is needed.

Google + initially did not curtail on businesses and were just open for personal pages. But with the overwhelming response it has been receiving after its introduction to the web market, Google + is now open for businesses and has very impressive features that makes it very interactive and profit-friendly as they have multifaceted features that will certainly rake in targeted traffic conversions in no time.

Here are some of the business tweaks in Google +

Google Search

– They have integrated a basic Google search in business websites; which allows real-time connection with various websites within your range of interest.

Direct Connect

– This will allow users to automatically link up with any business page just by adding + on their keyword searches; however this will only show you the websites with Google pages; so this could highly be a disadvantage to people who does not have a page with Google yet.

Multiple Pages

– Businesses are allowed to make as much pages as they need to provide flexible coverage on their enterprise. This allows businesses to create pages for events, products, and promotions; to name a few. You can also create badges; which is a great add-on.

Page Monitors

– This Google + feature will aid businesses in monitoring their web activity; making use of Ripples which shows you the flow of your posts as well as social analytics which shows the number of people who personally endorse or supports your page.

Games

– Who doesn’t want some entertainment on a business page? This is something innovative for Google+ with business pages.

The capacity to build sophisticated measures has always been the greatest asset of Google +. They are able to invent and reinvent themselves in a lot of ways. They always start out fresh and innovative every single time and attuned to the needs of every individual as well as businesses in the web marketplace.

It smells good. Sure, every picture is worth a thousand words, if not more. So, why can’t we use pictures for a Google search? A first step in the right direction will surely bring us home. What a splendid way to reach where we want to? Google Goggles, rightly decided that ‘seeing is searching,’ why would we need anything more. This technology as it develops will transform the ways in which the Internet works.

This new evolutionary step of the World Wide Web will only be able to bring the virtual, closer to the real. This is the way we humans labor within our minds, reading the entire world around us using sight. When an object is found in our mental database, chances are that, by taking one good look, we are able to locate and place the entire visual search history along with the object/subject.

Google – Goggles

Mobile searching will never be the same again. Imagine yourself walking down the road, and you see this candy shop. Just point your mobile camera at the store and get all the information available with Google in its database. This is revolutionary, and does not seem to be working like an engine. Perhaps, maybe we will have to coin another word for the way these searches are able to perform.

At this point, Google Goggles works with the Androidoperating system, and which must also effectively grow to face this challenge. As I can see this, it will be able to bring us spaces we had never dared to dream about. Many surprises, devices, enabling us live and see this world in a very different way; and we are not dreaming, we are very close and can almost see this in a twilight zone. For more information on Search Engine searches visit Golden Street Media.