Recently I read that Google understands flash files in a better way now. Until now, Google was not completely able to understands the script in the flash file and hence was facing difficulties in indexing them. Until now, if there was some supporting content which was relevant to the content of the flash, then Google used to establish a relationship between the content and rank it accordingly for the keywords.

But now, with an enhancement to their search quality, Google can also understand the content within the flash file and  index it so that it can be returned for relevant search queries.

To date, when Google encounters SWF files on the web, it can:

• Index textual content displayed as a user interacts with the file.
• Discover links within Flash files.
• Load external resources and associate the content with the parent file.
• Support common JavaScript techniques for embedding Flash, such as SWFObject and SWFObject2.
• Index sites scripted with AS1, AS2 and  AS3 in addition to the older versions of AS.

This new capability will ensure that Google is able to provide keyword relevant results that may contain flash animations or flash videos. Its interesting to note that Google has come up with this enhancement to their search quality so late. Should we term this as the Bing Effect?