What is link building?
This is definitely the question that would pop into your head when you first read the topic heading. Link building is a kind of internet marketing in which a webmaster or site-owner creates inbound traffic onto his own website by posting a link. The links maybe posted in e-zines, newsletters, search engines, directories or even in others’ websites in which case it becomes a two way link building. This is known as reciprocal link building or exchange links. Reciprocal link building is a symbiotic method in which two webmasters agree to advertise each others’ links on their respective websites.
Why should I build links to my website?
The next question that you would be asking is that what’s in it for you? Basically link building and site listing has lots of advantages. The obvious outcome is an increase in revenue which can be generated by taking into account pay-per-click schemes. Linking can also be done to increase the brand value of your website so that it becomes popular. Another important aspect of link building is that it can be used to distribute awareness friendly websites. You may even use it to increase the page rank of your website in popular search engines such as Google.
What are directories and why should I list my site in a directory?
Web directories are web pages which list the links to websites which have similar content. It is basically a organized list of all those websites which are similar in category and content. Internet users refer to web directories a lot of times if they need to find particular sites. It is basically like a phone directory only in place of numbers you get websites. Web directories are excellent ways of increasing traffic into your website. There are generally three important ways in which a directory can help you get traffic:
1. The directory may showcase your website and contents and there may be people interested in it who will then visit the site. This is known as click-through traffic.
2.Next you may opt to index your site and its pages onto the directory. This is like registering yourself into yellow pages and making your site visible to others.
3.The last method is done by the directory sites themselves. If your website grows in popularity and traffic then the directory may automatically increase the page rank of your website which in turn will increase the rank of your site on search engines. This is a great way of increasing traffic into your website.
Here we provide the link of a popular web directory.
This is a popular directory website which will host any of your websites for link building and provides you with 6 links. The websites are first assessed by the site’s engineers and then added to their list. The cost of adding your site to the list is $19.95.
