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A search engine friendly CMS has to inculcate the simplicity and management of a CMS and the website optimization advantages of SEO. A CMS atleast should not create content, dynamic URLs and queries that the search engine crawlers prefer to give a slip. The system should let the user create customized Meta tags and use them according to page relevance, static URLs and titles to help the optimization of site.

Some systems allow the user to optimize the content live from URL on the web. The SEO compatible CMS should allow the user to optimize the content as they create it. The CMS should have inbuilt SEO tools to let the user create and optimize content then and there. For this the CMS should allow users to easily use keyword rich static URLs, title tags, customized Meta tags and image alt text.

A few tips to help CMS lure search engines!

• Link Quality Not Quantity That Matters

Try to optimize your CMS to link highly trafficked sites to your website. More the quality inbound links, more the search engine will be interested in your website.

• Meta Elements

It is important to use Meta descriptions and keywords in relevance to your site to pull in the crawlers. Now days search engines do not give that much importance to these but it is better your CMS lets you customize these at ease.

• Say No To Dynamic URLs

The number of dynamic pages a search engine can index are limited. If at all you use dynamic pages make sure that not every search engine crawl the dynamic and static page. A Dynamic URL like “http://www.yourseite.com/prod.php?id=23485&blt=234″ might be skipped by a search engine crawler as too many parameters included might clash with webmaster parameters. Inbound links tend to be less on dynamic URLs as any user prefers static URLs as they are easily understandable.

• Alt Text

Alternative text must be added to all images other than the purely visual ones. Using targeted keywords inside ALT text and TITLE text parameters in your IMG tags is a widely recognized SEO best practice for increasing page/link relevancy. Plus, it’s a great way to improve usability for the visually impaired

• Get JavaScript’s In External Files

This helps in better management of documents and the page weight gets reduced. The search engines generally do not desire tons of data before actual content. Placing JavaScript’s in external files takes care of this problem.

• Headers And Emphasis On Keywords

Use headers for important text with regard to meaning to increase the relevancy. Single out those keywords only which reflect the content rather than complete inline font sizing.

• Free CSS

A SEO compatible CMS should give a free hand to CSS. IT should allow the use of CSS without restrictions on design or layout.

• Negative Values Concern

A very useful CSS technique but spam alerts to the search engines can be caused due to negative values. The problem here in terms of progressive design has to do with image replacement and the SEO concern somewhat conflict here.