You already have everything in check when it comes to SEO. Your blog posts are optimized, your pages have good rankings in the top search engines and you have a great blogging strategy. However, it is not just important for visitors to land on blog posts. Even if they read the whole post, this is still not enough. You need to engage these visitors and encourage them to read your other blog posts. This way, the possibility of them remembering your site and visiting again is higher. Here are some tips on how to encourage these visitors to read more of your posts:

Always Link to Related Posts

If they’re reading about a particular topic, there is a high tendency that they want to read more regarding the subject matter. Links to related posts encourages more visits to your other blog posts. This makes it easier for them to find related posts instead of wasting time searching your site for such posts. Most of the time, these visitors opt to leave your site after reading a blog even if they enjoyed it. This is because the majority of people are lazy and don’t want to spend time looking for similar posts. Once they read several interesting posts, they will surely remember your site and revisit.

Always Have Descriptive Introductions to Articles

This is to intrigue the visitors and make them more interested. Once they’re interested, they will click on the article to read more about the subject. However, the introduction to the article should be captivating and well-made. You can also write short summaries so the visitor will have an idea of how useful the article is for them.

Create Blog Posts That Are Connected

Creating a series is a good way to increase the number of views for your page. This also encourages revisits and enables you to tackle the subject in a more comprehensive way. Visitors reading one article are more likely to read the rest of the series as long as each article is interesting and well-made. However, this strategy should not be used always because it might have a negative effect and deter visitors especially when done incorrectly.

Build a Page for Additional Articles

One of the best tips is to make your site very easy to navigate. The visitor should be able to have an overview of all your posts and articles easily. Otherwise, they will just look for another site to save time. Your blog should contain a sidebar that highlights your other blog posts especially those that are related to the post. This is a very simple tactic to encourage readers to look at your other posts.

Widgets are one of the most under-rated tools marketers should use to increase traffic to a website. However, it is of utmost importance to use this tool correctly in order to be really effective. Widgets are truly one of the best ways to promote a website because it presents potential visitors with interactive content that is very interesting.

First of all, let’s define a widget. A widget is a type of small software application for dispersed websites. It shows a user interface that is specially designed to perform activities or actions that are based on calculations or related data from different servers. Widgets can be seen in many websites like Groupon’s and Payscale’s. However, there are many different ways to use this tool depending on the kind of website.

Basic Rules of Using Widgets

The creation of a good widget is the most basic step to ensure success in using this tool. A basic rule when using widgets for a website is transparency. This means that the embedded link in the widget you create should also be available to the visitor or end user. Avoid hiding the link with the use of coding tricks like CCS.

Brand attribution is another basic rule that you should adhere to. This means you should focus on the particular brand by creating the widget with what is called a keyword modifier in the link. A main component of a good and effective widget link is the anchor text value. Don’t forget to include both the lock-up and brand of the focus keyword that you are aiming for. This will significantly affect the quality and effectiveness of your widget.

Other Guidelines for the Creation of Widgets

A great widget should be designed well and load quickly. This will ensure that the visitor will not wait very long and curiosity or interest will be garnered. For SEO, the key to creating an effective widget is visibility to search engines. Search engines should be able to “crawl” through the widget. A good tip is to avoid using technologies like iFrames because this negatively impacts readability. Another tip is to make the widget code light in order to increase the load speed of the page.

Promoting Widgets

An effective widget should be able to excite all the parties involved including the marketers, webmasters and visitors. However, promoting widgets is also a very important part in the success of widgets. A good tip is to create a standalone page just for the widget. Also, embed the widget in your site and other sites you have partnerships with. Blog posts and mentions in newsletters and social media can also significantly contribute to the promotion of widgets.

First of all, what is a search marketing center of Excellence (COE)? It originated from IT environments specifically in the fields of product testing and quality assurance. Creating a COE is intended to create a central storage of knowledge, data and best practices that can help other divisions of the business with their goals.

The search marketing COE is very useful for small teams or even individual SEO practitioners. The benefits are just too many so this is a must for all marketers even for the smallest organizations.

Benefits of Having a Search Marketing Center of Excellence

Reduced Expenses

Search engine marketing contributes a considerable amount of revenue for organizations. A search marketing COE can help a lot in your progress. This helps create new ideas and tactics that are beneficial to your organization without having to use outside resources that cost a lot of money. This reduces cost and saves a lot of money.

Having Search Best Practices

The COE helps create good standard and best practices that can considerably boost productivity and help increase revenue. This helps maintain company standard which strengthens customer relations and prevents losing customers to competitors.

Centralized Expertise

A COE further increases knowledge on things that are related to search. This sharpens knowledge on the subject which can help in terms of SEO resulting to more traffic and revenue. Usually, the organization makes the COE team the authority when it comes to search related questions. This saves a lot of resources because there is no need to hire experts or conduct research.

In-house Training for Search Marketing

This team can be used to train other departments regarding search marketing. Again, this saves money because there is no need to tap into external resources that can be costly. Of course, success mainly depends on the other groups that contribute to search marketing. Obviously, when everyone understands each other and are knowledgeable, projects will be finished faster and the quality of work will be excellent.

Having Best Practices Documents

Although this can be a little time consuming, having documents comes with several benefits. First of all, you can easily look at these documents as a basis. Other departments can also without difficulty look at these documents for research and other purposes. Just remember that these documents should be regularly updated for changes. This guide benefits all SEO functions such as content best practices, on-page best practices, link building, and so on.

Online marketers focus marketing strategy with SEO strategies. Like any other established businesses, the core emphasis of strategic plan is to fulfill the needs and guarantee service satisfaction for the customers. Search marketing principle should influence building a search identity to find potential clients and address their interests to initiate better revenue that will substantially pay off business efforts.

If you have come across an experience where clients are not satisfied with your services or employees and other advertisers are posting negative feedback popping out on the top results of search engine, you are probably faced with a dilemma to convert this to something positive. Do not turn your back on situations like these but it is still safer to prevent such situations from happening by giving ample time and effort in business planning. Learning the essential elements of business is vital for its success.

The first element of SEO marketing strategy is to recognize target market or consumers. Marketing design must define absolute buyers for your products. In depth research on techniques on how consumers express certain need for products in terms of keywords. Keep a list of top search engine keywords and related websites associated with your business aims. Customer categories are distinguished in different segments including demography, location, socio-cultural background, attitude, values and lifestyle. Careful evaluation on how customers may think about a certain product or service will also help you anticipate consumers need and offer tangible solutions.

Superior quality content aligned with potential customers need is essential to SEO such product reviews, description, images and price comparison. Content written by companies composed of excellent, credible editors and staff will prove to target audience the site’s authority to speak because the webmaster and its team know what they are into. Creating a call-to-action landing pages are equally important to optimize visibility of web pages.

These landing pages must be convincing to allow audience to act as to fill out forms and buy or download a product. Some persuasive ideas that you can add to your landing pages are discount code, free application and software, free e-book and other freebies. This type of SEO marketing strategy offers the searcher an array of allurement to keep in touch with product eventually giving the site higher conversion rate.

You should also keep track and analyze if these product campaign strategies work or not. Tracking of specific metrics include the click or frequency of visits, rank and traffic. You can make use of helpful online tools like Google Analytics to answer your queries and concerns that are related to these items.

One the most disregarded aspects in search engine optimization is to appreciate the real agenda of the audience. Aside from establishing a reputable online business alike, you may also take into consideration fitting one’s shoe and act as the customer before you judge the content relevance. A single marketing strategy is not effective to speak more of business perspective. As webmasters, it is crucial to protect search identity. More important is to deliver services or products that targets specific range of people and not a single market. Personalizing business to suit unique interest of consumers will also give impact to sales growth and increase conversion.

The online marketing has already generated high quality SEO performing its best to be able to cater to end users’ needs. The Page Speed Service contributes to this promise. Although the Page Speed Service is somehow new to some search engine beginners and even experts out there, it is generally a reliable web performance made especially for Google servers. Page Speed Service is a service that is offered online. It claims to help in making the web pages load faster. It is generally a new addition to the page speed performance services that were made to enhance and provide better convenient to webmasters and internet users.

Of course, the Page Speed Service also entails numerous advantages. The Page Speed Service can be considered as an edge for SEO experts simply because it speeds up your pages in your site. It carries on the contents from your reference domain and sends it to the serving domain, which will then be gathered by your audience. Your reference domain is the content supplier while your serving domain is what the end users can take. It is not, however, a helpful tool to advertise your site. It only performs fast reliable page speed.

Basically, you can benefit from this service when you are using a lot of domains connected to your sites in making it bigger and better. The Page Speed Service also makes the access of your site faster and efficient with the same content as before. There is about 25-60% improvement on the tested sites. You can also try to check the number of sites that you can be able to use Page Speed Service.

On the other hand, there are always two sides of the coin. Page Speed Service was launched just recently and it is yet to be judged by webmasters and end users. Of course, critics have already assumed its negative sides.

According to Joshua Bixby, president of Strangeloop (an organization that is focused on website acceleration solutions) there is really nothing new about the Page Speed Service which is claimed to be a newly formulated online strategy. He claims that there are certain points of Page Speed Service that are somehow redundant and resemble the previous offerings of Google. He also mentioned that it is not a threat for him and the other companies in the industry because it does not speed up transactions online. The Page Speed Service may have the chance of breaking pages and may even slow down other pages because of its acceleration. Nevertheless, these things that Bixby claims are yet to be proven.

The primary disadvantage of the Page Speed Service is that it only caters to Google servers. It even excludes Blogger, Google Sites, and Google App. The SEO experts should also take note that the Page Speed Service does not support images, video, and audio contents. The Page Speed Service only speeds up the cacheable parts on your page. It does not rewrite marked un-cacheable resources like some images, JavaScript, and so on. This may really limit the use of the service.

Page Speed Service is a new trend on SEO. You can try it out because they are giving out limited sets of free 30 day trial on some webmasters.

If you are someone who uses search engine optimization for a living then Joomla should be no stranger to you. There are more than 30 million website owners all over the world who use Joomla to manage their different websites. Joomla is an open source content management system and individuals, small and big companies make use of Joomla to build and manage web applicationsl. Downloading Joomla is free and here are some search engine optimization tips to make the best out of your Joomla experience.

The Basics

Search engine optimization is not a simple thing. It is tedious, complicated and takes a lot of time to do correctly. With the different techniques, an online marketer has to learn the ropes before employing any kind of search engine optimization campaign.

The first module in Joomla is the SEO Generator. This generator will help the website owner create different descriptions of its different websites. This description can simply be pulled off from any of the content they have. This module also contains keyword analysis so it can give you the keyword density for your content. This plugin will also let you choose among 6 different layouts for your page titles and the best thing is that this is completely free.

The Next Module

Once your first module is set, you can now move on to the more advanced search engine optimization issues. This next module was supposed to be free but now it is $35 per year which is not really too bad because of its value. This module is all about your sitemap, headings, SEO friendly URLs and many more. This will greatly improve your websites optimizing them as much as possible. This module helps you remove duplicate URLs and focus on SEO friendly URLs instead. It helps create URLS for your content as well as allow users to access Google Analytics. You can still download the old version of this module so you don’t have to pay anything.

Once your search engine tools are in place, you have to implement your sitemap. This is the only way that you are sure that your website is getting indexed by Google properly. You can use the XMap or JM Sitemap module for this one.

Joomla SEO

The last thing you should do is add ALT tags to all your images. You should know that search engines do not read image files so if you have tons of them in your website, they will be useless unless you do something about it. Joomla SEO can help put keyword rich descriptions in your images with just a few clicks. Now, your images can also be a big help in getting your website indexed.

Relationships play a vital role in any life situation especially when we speak of SEO marketing. They are extremely important to keep your businesses going. In general, good relationships are founded with the ability to communicate, listen, adjust, compromise, support and trust. SEO and IT must work hand in hand together. You may have the best team but you will need IT support for the overall function of your company. While they belong to quite different world, site owners must be able to identify cues to keep their hands together for the business success.

To achieve communication and transparency, professionalism must be practiced, SEOs and IT support group must agree on terms, and codes should work on marketing plans and strategies for the success of the website. The marketing plans and strategies include the choice of website design and theme, brainstorming strategies to increase web ranking, setting the time and budget for online advertising, thinking of ways to increase page clicks and visitor, and the entire website development campaign.

For the alignment of goals, both the SEO team and IT team should discuss the following areas:

• management of online services and reputation
• social media marketing campaign tactics
• behavioral targeting
• diagnostic SEO analysis
• creating effective landing page
• conversion optimization

Both the SEO and IT team should also learn about the effective and trending web tools. To speak more of a successful online business, a webmaster must do related research on search function and search engine optimization basics, current best practices and techniques, web tools and functions, how to maximize ROI and profit, site analysis, canonicalization, tag optimization (Meta tags, H1, H2, H3 tags), link validation, URL, robot.txt, search engine, spider crawlers, content writing, blog writing, news writing and directory submission.

The following are the tips or guide to build a successful SEO business. You should do a website analysis. It can help you check the status of your site including the amount of traffic being generated by using Google webmaster tools or browse the website’s statistic module panel. You then need to register your site to an appropriate domain name (.com, .org etc). It may cost you a bit but this is beneficial for site branding and promotion.

The next step is to organize the powerful team. Hire an SEO consultant, who is responsible for giving you the best ideas on how your business should work in terms of SEO. Choosing the right team members will help your business to succeed in no time. When thinking of your company’s manpower, you may consider hiring those who have experience, expertise, education and dedication towards work. Create top notch content. Give your readers good reason to visit your site frequently by giving them the information they need.

As soon as the web visitors identify your pages by the quality and exceptional contents, they will be satisfied. This helps create a good image and eventually a positive feedback and back links leading to business profit.

Conduct a keyword research. Search keywords and phrases that are most relevant to audiences.

Choose an excellent e-commerce software. Read on reviews, follow blogs and related research to help you decide what to use. You may also ask from Application Services Provider to save more time and effort. Do online marketing and link your page. You may use Google Analytic builder for convenience.

Google is crying foul against Apple, Microsoft and Oracle. Google is claiming that there is a patent conspiracy going on. It seems like these three companies are creating a hostile campaign against the Android through making bogus patents. Right now, Google’s Android is leading the market share and they are claiming that their rivals have joined forces against them. With the momentum of Android, rivals are set in making the Android more expensive for consumers and hardware makers. This is the latest SEO news for all digital article readers out there.

Increasing Android’s Price Tag

Obviously, when you make the production of the Android more expensive, it will be more expensive to sell to consumers too. Right now, Microsoft is raising the cost for hardware manufacturers as it hopes to make money from the production of Android too. Oracle is also seeking to make revenue from Android by seeking licensing. This will definitely increase the cost of Google’s Android.

On the other hand, Apple is the only one not trying to make any money out of Android. But what its saying is that they are the one whose IP has been infringed in the first place. Apple is claiming that Android makers have copied the design of the iPhone plus its important features.

Apple is Innocent

Several SEO articles can be read online giving details about how Samsung has copied the iPhone’s design. While Google is raging mad, Apple is staying out of it and in the process making it look like they are the real victim here. Well, Apple really has a case in this one. If you can recall, Android devices used to look very similar to Blackberries but now, they look more like iPhones.

If this is proven to be true, it is very understandable if Apple gets pissed off because their unique features can no longer be considered unique. They are now less differentiated from their competitors which isn’t a good thing.

Google as the Underdog

This SEO news is everywhere in the internet and websites are certainly generating traffic with this SEO news. But the question is, is Google really a victim here? Or is Google just playing victim? For the answer, we have to wait and see but for the most part, this lashing out from Google is certainly scoring some political points. Surely, not all patent claims against Android will be legit but there will be some that are.

The bigger picture is that the patent laws in the U.S. are quite a big mess right now and companies are trying to buy patent for future protection. Some companies are just simply exploiting the patent law and unfortunately, Google’s Android is a good target.