Google has come up with an extremely helpful tool for all the webmasters as well as internet marketing teams. Google Analytics is a service that generates detailed statistics about traffic into a site. Google Analytics can be used to track visitors from referrals, search engines and other sources. It can also display PPC networks and email marketing. Typically Google allows 50 websites to be added by each user and each website typically has a traffic of less than around 5 million views per month. Analytics provides easy to read and comprehensive statistics for the casual user and detailed and in depth ones for hardcore marketers. Analytics is integrated with AdWords and users can use it to track the quality of base pages and see if goals are being fulfilled. Goals can be set according to the user’s choice and it can range from sales and lead generation to file downloads. Normally a page tag is added to every page of an user’s website and this serves as a signal sending back data which is accumulated and formulated into graphs and charts by Analytics. Some of the most popular websites which use Google Analytics is Twitter, MySpace and LinkedIN.

How then can we truly use this valuable tool to increase and improve the inbound traffic? With proper analysis of the data that is collected by Analytics, it is possible to estimate a number of factors. The location of the visitors, the kind of products they like to buy, the kind of products they don’t like to buy, the number of visitors arriving every day/month. All these facts can be effectively used to target and implement proper marketing schemes to improve and increase traffic and sales.

A management method of STP can be used to better your chances of more sales into the site. This method incorporates Segmentation-Targeting-Positioning. First you analyze the data and divide the inbound service users or visitors into groups which may depend on geographic locations, personal choices or maybe economic choices. Then you decide upon which group amongst these is best suited for the product that you would like to market. This phase is called targeting. In the final phase you implement necessary plans to attract that particular group of people who you think will boost sales the most. Lots of websites use such marketing tools and Google Analytics to improve the sales on their websites.

Google Analytics is also integrated into Google Adwords and so those of you who use Adwords can manage their campaigns through the service. You can decide which campaign to maximize and which wan to discard off since it is not generating proper inbound traffic. Overall, Google Analytics is a wonderful tool for web analysts, web owners and marketing experts alike. And if all these weren’t already good, Google Analytics is also free to use.

We have already mentioned lots of innovative ideas on how to increase web traffic into your website so that you can increase your sale of products or to increase advertisement based revenue. Now we basically present a summary article which lists the most common methods of increasing traffic. Although these seem very easy and common, they are actually most important in bringing visitors to your website. So no matter how mundane they may seem, they should be implemented.

1. The first and foremost requirement is quality content. If what you are publishing on your website is good, innovative, helpful and progressive then you will automatically have more and more visitors. Hence content is the most important thing for any site.

2.Get yourself a proper and catchy domain name. Sometimes the name makes a lot of difference. People are attracted to catchy web domains and may visit your site often. A catchy and interactive site also helps to attract recurring visitors.

3.Get listed in the big shot search engines like Google, Bing or Yahoo! This always help in bringing spiders into your website and is a major method of increasing sales or ad revenue.

4.Link creation is also a major method of getting your site well known. Create as many links as possible and get listed in directories and other websites to create a network of inbound traffic. You can also spread your website by posting links on social networking sites, public forums and other places where a lot of activity takes place.

5.Register for Google Adwords or Microsoft Adsense or Yahoo ads. This will highly boost the sales of product based websites and help to bring your target audience into your sites. Since the links provided are triggered by search words, it is important to find out and register the keywords which define your website or your products.

6.Create interactive forums or blogs in which potential customers can talk with existing ones and have an opinion about your products. You can also take regular feedback and ask for suggestions to improve your services.

7.You can also opt to give away freebies or offers or discounts . These things are obvious methods of attracting customers and viewers to your website. You may also run a contest or play small games to increase visibility of your website. If your site is well liked, people will keep coming back and increase revenue.

8.Lastly, do a small research using any form of statistic tools on your inbound traffic. Try to find out what type of people are recurring to your site, what types like your site most, what like it the least. With these data you can effectively target those people who will serve as the major portion of inbound traffic to your site. Also try to improve and innovate to bring in newer customers.

What is link building?

This is definitely the question that would pop into your head when you first read the topic heading. Link building is a kind of internet marketing in which a webmaster or site-owner creates inbound traffic onto his own website by posting a link. The links maybe posted in e-zines, newsletters, search engines, directories or even in others’ websites in which case it becomes a two way link building. This is known as reciprocal link building or exchange links. Reciprocal link building is a symbiotic method in which two webmasters agree to advertise each others’ links on their respective websites.

Why should I build links to my website?

The next question that you would be asking is that what’s in it for you? Basically link building and site listing has lots of advantages. The obvious outcome is an increase in revenue which can be generated by taking into account pay-per-click schemes. Linking can also be done to increase the brand value of your website so that it becomes popular. Another important aspect of link building is that it can be used to distribute awareness friendly websites. You may even use it to increase the page rank of your website in popular search engines such as Google.

What are directories and why should I list my site in a directory?

Web directories are web pages which list the links to websites which have similar content. It is basically a organized list of all those websites which are similar in category and content. Internet users refer to web directories a lot of times if they need to find particular sites. It is basically like a phone directory only in place of numbers you get websites. Web directories are excellent ways of increasing traffic into your website. There are generally three important ways in which a directory can help you get traffic:

1. The directory may showcase your website and contents and there may be people interested in it who will then visit the site. This is known as click-through traffic.

2.Next you may opt to index your site and its pages onto the directory. This is like registering yourself into yellow pages and making your site visible to others.

3.The last method is done by the directory sites themselves. If your website grows in popularity and traffic then the directory may automatically increase the page rank of your website which in turn will increase the rank of your site on search engines. This is a great way of increasing traffic into your website.

Here we provide the link of a popular web directory.

http://www.321directory.com/

This is a popular directory website which will host any of your websites for link building and provides you with 6 links. The websites are first assessed by the site’s engineers and then added to their list. The cost of adding your site to the list is $19.95.

With time and the advent of technology it is but fair that man must adapt to the changes. The politicians of today are no far behind. Be it twitter or Facebook or any other social networking sites, politicians are coming up with new and improved forms of campaigning and reaching the people as a whole. Twitter seems to be the favorite amongst the politicians and now and then we see some encouraging, informative or debatable tweets being posted. It is as though an entire new generation of politicians have been born who have taken technology as their tool for campaigning.

The White House, led by President Obama, started to post on twitter not to campaign any kind of new bill/law, neither to inform about any form of media trivia nor did they try to create any kind of controversy which would lead to any form of negative publicity. The White House used twitter to make the American people aware of the dangers and precautionary methods of swine flu. The Library of Congress is also known to share lots of historical free pictures on Flickr and many agencies have opened up channels in YouTube to handle their media content.

My.barackobama.com is a website which allows hundreds of users to use the website as a blog and this is an online way of getting the opinion of the people forward to the President and his team. Such innovative ideas can be a huge boon to all such politicians who are looking forward to making a bigger change to the economy and social life of the people. Social media is the place where you can connect with millions instantly. What better way to get your voice heard?

The Indian politicians are also coming up with their own set of technology tools and tech-savvy mentalities. We are all aware of the controversies which were initially associated with Shashi Tharoor, but inspite of that, Mr. Tharoor has a huge fanbase known as “followers” on twitter and is a regular user of the service.

Not far behind is the C.M. of Gujarat, Mr. Narendra Modi. Mr. Modi is considered as one of the most tech-savvy politicians in India and is very often seen keying messages on his palmtop or browsing the internet on his laptop. It is highly encouraging to see that Indian politicians are coming up with new and innovative ideas to stay connected with the “junta”, a common Hindi term for the Common Man.

If you search on Facebook you will also come across a fan page dedicated to the Indian prime minister, Dr. Manmohan Singh. The fan page supports opinions of the direct fans and there are lots of updates from the minister’s side which talks about political as well as personal updates. A true visionary and a big supporter of technology, Dr. Singh has made good use of social media to bring about harmony in the online world.