In 1996, an idea was brought into mind, which is to use links to determine the importance of individual web pages, and in 1998, this was substantialized emerging into a company we now know as Google. Even up to date, Google’s mission is to organize the world‘s information and make it universally accessible and useful, which it has maintained. However, on the 10th of January, 2012, Google moved up the trend to include personalized and seemingly a social search engine as it launched a new SEO, “Google Search Plus Your World”.

Accordingly, Google opt to expand its original search from “universal” feeds, to “personalized” information, that would include photos, blogs, and profiles of people connected to or whom the user follows. Technically speaking, Google search engine is entering the world of social networking sites garnering several complaints from most critics and even social networking companies like Facebook and Twitter.

Google taking in the “bait” from Critics

It is a fact, social networking companies are at the brink of outranking the use of search engines. This might have been seen by the owners of Google, and might have threatened the company so it ought to establish its own social networking SEO. Since launching of Google Plus Your World, Google harvested a lot of criticisms. Facebook posted, and Twitter twitted, fighting Google’s way to social networking quoting this step as “doing away with Evil”. It was even marked “ridiculous” by Facebook bloggers, saying that “Google is facing a dire situation with competition, which led them to take a stupid decision.” Well, Google’s supporters have their own say, claiming that, “Google is just taking in a new step and going with the trend, and logging in with Goggle+ is optional, and users have the choice.”

Summing up the arguments, critics are vigilant on the fact that Google is losing its best feature that made it the world’s best search engine. And that is, RELEVANCE. Originally speaking, all the results that appear on top of the ranks once a query is entered on the search engine are greatly relying on the “keywords” entered. That is, the more relevant they are with the query, the higher they are ranked. With the launch of “personalized” search, users will find their way to having results that are lacking relevance since the results that will appear are highly related to facts they only related to.

Another important point of argument is CONTEXT. Accordingly, there are three types of queries; first is Navigational which seeks to locate a specific webpage. Second is Informational queries which tracks information sought, and lastly, Transactional queries, which is ought to download, purchase a marketed product. With the use of Google Search Plus Your World, the results regarding all of these 3 types of queries are lacking Substance. For instance, a user claimed that when he/she used Google + for an item, the results that topped the ranks were mostly blogs and posts from persons he/she knows of. This turned the tables for more contextual searches. Accordingly, the results with Google Search Plus aren’t improving the search query intent, instead their relevance is more connected to whom the user is connected to. For most part, the results ignore the query type and erase the fulfillment of the searcher’s intent.

Concluding the Issue

As imagined, Google Plus’ personalized search engine is continuously being tweaked and has a lot of room for improvements. But as of the moment, the current version is a way stripped down the version of search engines people have foreseen ten years ago. Nonetheless, Google’s intention and idea of going with the trend doesn’t sound that bad at all, as supported even by Facebook and Twitter users. Google might want to add considerations regarding this new SEO.

One of the most important parts of a business is advertising. Advertising can tremendously increase your sales and your profits as well. If you are looking for a web tool that can aid you in advertising using the internet, you can definitely go for Google Adwords Keyword Tool. Google has launched Google Keyword Tool in the year 2000. Since then, it has performed well and helped many organizations in improving their business’ overall performance.

Google Adwords Keyword Tool is a great platform for pay per click (PPC) campaign. This means that the Google Adwords Keyword tool charges the advertisers using it basing on the number of times that their pages have been clicked. Hence, if your keyword or sets of keywords is not relevant to your website and someone clicked on it and directed it to your site and found out that it is not what he’s searching or looking for it will not add to your conversion rate. Instead, you will have to shell out for that worthless click.

In general, it is not enough that you use Google Adwords Keyword tool just to get the perfect and most ideal keywords for your website. It is also vital that you maintain your conversion rates on the top as well. This is for you to offset the payments you have to make for your advertisements. Hence, optimizing your content is equally important.

How Google Adwords Keyword Tool Helps in Optimizing your Website

Use Google Adwords Keyword Tool to find relevant keywords to your website. You can enter your website address to Google Adwords and it will automatically find relevant keywords to your website which you can later use to your advantage.

Use Google Adwords Keyword Tool to find out negative keywords. You can also use Google Adwords to help you find and identify negative keywords. Negative keywords are those that may look relevant but in actuality is not. This can help you ensure that only interested individuals and visitors will go to your page. This can definitely help you out on your conversion rate.

You can use Google Adwords Keyword Tool to target specific location for your advertisement. You can choose from different languages depending on the language of your prospect clients.

Google Adwords Keyword Tools lets you find the best keywords that are relevant to your website. It can also help you determine the kind of keywords that should not be used in your content. You can choose different sets of keywords with a simple goal in mind which is to increase your conversion rate. As upon increasing your conversion rate you’re also increasing your earnings.

Google Adwords Keyword Tool is essential for SEOs especially if you want your website to do better. However, it is also important that you learn everything on how it works first so you can maximize its benefits. The more knowledge you can gain on Google Adwords the more techniques you’ll learn on how you can use it to your advantage!

You can certainly find a lot of web programs and tools over the internet which specializes on helping you with finding the best and most lucrative keywords you can use. This web tools are called keyword analysis tools. One of the most popular among these tools is called Google Adwords: Keyword Tools which work to create or build keyword list by considering the search volume and the number of site visitors. This keyword analysis tool works best with Google Adwords Traffic Estimator which works primarily in assessing how much visitors you can get or the web page can get when you use the keywords or keywords phrases that the Keyword Tool suggests you to use.

Most web tools in the internet are being offered to SEOs for a very expensive price. So the best benefit you can get from Google Adwords is you can use it without spending a dime! You can certainly use it for free. Google Adwords Traffic Estimator Tool lets you calculate approximately the relevant keywords value. By value it means the amount of traffic you can out of it. The calculation will be based from a single paid advertisement via Google Adwords.

Pros and Cons

Like any other web tools you know that exist today, Google Adwords: Traffic Estimator also has its upsides and downsides. It is always important that upon seeing its pros and cons and you decided to use it for your business improvement, you can ensure that its advantages can definitely offset its setbacks.

One of the most obvious advantages of Google Adwords Traffic Estimator is its free. What could you lose upon using it if you won’t have to spend a penny using it? If it influences your decision, then that’s another story. Next benefit you can get from it is that you’ll be able to calculate the number of visitors you’ll have if you use a particular keyword or keyword phrase. In addition, you’ll be able to set a limit for your daily expense on clicks (CPC).

On the other hand, the only apprehension you can have in using Google Adwords Traffic Estimator is the fact that the results you can get out of it are all estimations. You can never be sure that the data you get is accurate enough to rely on it. But the good news still is that you get to have an idea so you can be guided.

How to Use It

To improve your current online marketing organization, you need to include Google Adwords Traffic Estimator Tool to your list of helpful tools to use. You will need to log in to it. Next step is to enter the relevant keywords or phrases you may get from your keyword tool. Do not forget to choose your desired market location and language on the “Advanced Options and Filters” section.

Google Ad Planner is another genius web tool from Google that lets website owners and organizations expose their sites even better to prospective advertisers. In addition Google Ad Planner also helps media planners to determine the most ideal websites that they could advertise their products in. Knowing what it was made to do, it is so easy to say that Google Ad Planner can definitely be useful to both media planners or advertisers and website owners. However, looking deeply into it, can you still say the same?

What can it do?

Google Ad Planner is a media planning website tool design by Google to primarily help you determine those websites that your visitors or desired audiences love to visit so you can create a more relevant and strong advertisements. There are many things you can do with Google Ad Planner. It includes the following:

1. With Google Ad Planner you can classify your audience by their interests and demographics. Why is it so important that you classify your audience by their interests and demographics? The answer is because people’s interest differs regarding their personalities and of course demographics. You certainly cannot expect people within the age of 45-50 to be interested in toys and dolls.
2. With Google Ad Planner you can totally find out what websites are relevant to your desired audiences. This web tool helps you in searching for the website that can opt to conversions meaning your audience would definitely be interested to.
3. You can make lists of potential web pages and sites that you should advertise and you can index it into your media plan. Hence, you’ll always have a reference.
4. With Google Ad Planner you can have an access to comprehensive reports on statistics involving the page views, number of visitors, etc. This is for millions of websites from several countries all over the world.

Though Google Ad Planner seems to be a perfect website tool for your business and advertisement planning needs, you should not fail to know that there is a certain drawback on Google Ad Planner that might turn you off. Google Ad Planner can provide you with inaccurate reports which play an important role. However, the good news is that though some reports could be inaccurate, the mere fact that it can lead you to the relevant websites and the websites that your target audiences love to hang out is enough to cover its flaw. You can never expect reports to be perfectly accurate at all times. It depends on how good you are on analyzing things.

Google Ad Planner is definitely a tool that can help you find the best strategic media plans that can lead you to more bread in the future. The only thing that you should not fail to remember is to be good at seeing things thoroughly so you won’t be misled. Google Ad Planner is just a tool. You will still and will always be the person who should take in charge and be in control at all times!

If you are one of those SEOs who wanted to get all the breads by maintaining a high spot in the Google Rankings, you might be interested in this news. One marketer whose name was all over the news PotPieGirl has stumbled upon a document which she claims as the latest or the recent quality guidelines from Google for the people or organizations that are in charge of rating Google’s search results.

How important is this document?

The Quality Guidelines document that PotPieGirl has found is definitely important to Google and to the people that has something to do with SEO marketing and the like. It is the basis for any rater’s rate to all the search results of Google. For those who are not yet familiar with how Google rate those URLs and results of the searches, here’s what you need to know. Google talks to different companies in all parts of the world. These companies will then hire people who will manually review the search results. These people would be in charge of rating those search results basing their reviews and feedbacks on the said guidelines document that Google has made for them.

On the other hand, for SEO marketers, the fact that this guidelines document went out unexpectedly is definitely a blessing and if you are an SEO yourself you would definitely thank this PotPieGirl for her discovery. The ultimate benefit of this leakage would be the opportunity for you to make the highest quality content for your website and being sure that you are on the right track. Meaning you can actually say that your content is of high quality in Google’s perception.

You can have the opportunity to make the best contents according to Google’s insights as you have in your hand what Google wants to have.

What’s inside this quality guidelines document?

Many have been really thrilled about the news of this leakage. However, after the experts at Planet Ocean had analyzed and read what’s inside the most talked about document today, they have found that its content was merely identical with what most SEOs already know at this point. The document can surely help in a lot of ways in the sense that it could be used by online marketers as guide to creating the best contents possible and relevant to their websites. It can certainly make a lot of difference especially to those who are new to this kind of business. But it is also safe to say that this document wouldn’t give you everything you need to know in order for your business to stay on top!

In general, you can still be glad that someone has stumbled upon a very important document that can definitely give you something favorable in terms of improving your online marketing techniques. But you still have to consider looking outside the box and continue on looking for new and more effective ways on how you can maintain your top spot. To do this, you would definitely need more time and effort!

Trying to be the best in something always requires hard work and dedication. This thing goes the same with SEOs who wanted to be on top at all times. For SEOs getting higher rankings in different search engines especially Google means a lot. Sometimes, it could be the basis of success in this kind of business. In line with this, you must have heard already of the news spreading virally on the internet today involving an online marketer named PotPieGirl.

PotPieGirl claimed to have found the Google’s Quality Guidelines documents which is for the search results raters’ guidelines to rating. This document contains all the guidelines made by Google for their contracted search results raters. Hence, SEOs have been eager to see or to read what particular guidelines Google set to achieve higher rankings.

One of the focuses of this document is the guidelines for raters on tagging spam flags to a URL. Upon evaluation of page, raters should use one of the three Spam Flags given by Google. These three Spam Flags are as follows:

• Spam – Raters should give a spam flag to a page if after evaluation of the said page, the rater believes that the page was build or created using the deceptive web-design techniques.
• Maybe Spam – Maybe spam flag will then be given to a page that looks like a spam yet the rater cannot fully say or state that it was designed using the deceptive web-design techniques.
• Not Spam – A not spam flag should then be assigned to a page which the rater strongly believes that is not built, designed or created using the deceptive web-design techniques.

For those who are asking, the deceptive web-design techniques full description and details can be found in WebSpam Guidelines. In connection with the raters responsibility to tag spam flags on the pages as they evaluate them, raters are also ordered to include some remarks or explanation on the rationale of tagging the page as Spam or Maybe Spam.

How not to be considered as a spam page?

• Continuously improve your content and make it sure that you have useful contents to users as raters are ordered to put or tag a ‘spam flag’ to URLs or pages that have no useful or helpful contents.
• If you are in a competitive niche, you might double up your ‘content optimization technique’ so you can maintain a ‘Grade A’ rating.
• If your page is full of ads and if it is only designed to make money, you might want to improve your content as Google instructed their raters to tag such pages with ‘spam flag’ as well.

Generally speaking, the content of the leaked Google’s quality guidelines is not new to experienced and veteran SEOs. However, knowing its content can still help a lot not only those new people in this kind of business but also those experienced as seeing that they are on the same page with Google when it comes to assessing the quality of search results is definitely encouraging!

Yahoo is now evolving tremendously as it gets rid of the aged Associated Content and launches the newest Yahoo voices. As far as the contents are concerned, there would be many changes to it. Though most people are seeing Associated Content and Yahoo Voice as the same thing only improved and rebranded, for publishers and writers, Yahoo Voices would definitely make a huge difference. Many analysts are seeing this move from Yahoo as answer to Google’s Panda update. Though it may seem a little late, they still consider it the right and most brilliant move from Yahoo since the Google changes.

Yahoo has deleted more than 75,000 contents which are all outdated and inactive according to Yahoo’s Yodel Anecdotal blog. Furthermore, Yahoo has also stated that only those contents that could meet up their revised Submission Guidelines will be acknowledged or published. In line with this, Yahoo will continually delete older contents which can not correspond to their standards. Yahoo has then released their official revised Submission Guidelines for their writers’ reference.

The guidelines include obliging the writers to submit only original content. Yahoo has reiterated the importance of submitting original, fresh and proofread pieces to them. Yahoo also stated in their guidelines that the articles or contents must definitely be informative, useful and engaging. It is also a must for writers to keep their articles shorter but juicier as much as possible. The ideal length of pieces to submit should be from 350-500 words. The structure of the article is also important. Yahoo prefers articles that uses subheadings as such kind of articles can be easily scanned.

On the other hand, Yahoo is prohibiting content that includes pornographic, threatening, defamatory, and anything that encourages or supports illegal and discriminatory conduct. These are the types of contents that according to their revised Submission Guidelines would not be published in any way. Yahoo is also discouraging pieces that are written with awfully negative tone but Yahoo is not prohibiting personal perspective of their writers.

The good news is that you can still see most of the articles that were previously produced for Associated Content. Yahoo is also giving writers a chance and the opportunity to revise their previous articles and be published if it meets their standards. Yahoo did not change the way authors or writers are being paid. The amount that authors will get will still depend on the quantity of traffic it will receive.

In addition to this, Yahoo is giving opportunities to those who want to publish articles to them who are not yet an expert on writing contents by making use of Yahoo Style Guide and Yahoo Contributor Academy. These two programs will definitely help you make the best article you can do with your knowledge.

Base on the current changes being made by Yahoo, it is evident that they are reacting to their competitors move way back. Though it seemed a little late for Yahoo to react to it, you can still consider it as the right move to take!

It’s pretty easy for online marketers to forget about the real reason they are doing SEO. This is because of the numerous tasks related to their SEO campaign. What’s the real reason for doing SEO? The answer is simple: It is all about the customer. Customer demand is the ultimate driving force when it comes to the work of online marketers. It should be the foundation of any SEO strategy.

Whether you’re new to SEO or have already successfully completed several SEO campaigns, it is vital to take a step back and look at the bigger picture. The first and most important step is to determine what particular tactics align with the needs of your customers. The simplest way to do this is by developing a search persona. This will help marketers correctly identify their target customers and help them understand how internet users search for businesses online. The main goal is to drive higher conversion. Here are simple steps to help you build a search persona.

Identify your Target Audience

You should accurately identify your target audience who are more than likely to become customers. Think about what kind of person/organization would be the perfect buyer for your particular business. This is a basic question that every person in business should be able to answer. For example, if you’re selling mixed martial arts (MMA) shirts then your perfect buyer is a person who trains in MMA as a hobby/profession.

Think about How Your Target Audience Search for Products You’re Offering

In terms of keywords, how will your target audience search for things that you are selling? Determine possible queries that your target audience will possibly use. This is where the importance of keywords comes in. For example, if your customer is shopping for MMA shirts your target keyword phrase should be something like “MMA shirts”. You should also think about the search engines that they will likely use.

Provide Actual Solutions

Create high quality content that is optimized for the top search engines. However, the content should also meet the needs of your target audience and provides real solutions that will encourage them to click on your website on the search engine results page.

Study Your Data

Track performance regularly and create metrics that you want to hit/surpass as a measurement of your success. This will also be helpful for making reports on your SEO campaign.

Once you have built a search persona, you need to examine your whole website and existing SEO strategy. You need to make adjustments that will align with the criteria you have identified in the process of building your search persona.