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Wednesday March 10th 2010

Footer Links: Why they dont help in SEO?

Every site that I have been visiting lately shows me more links in the footer than in the sidebar or the top navigation bar. Without giving any importance to the usability guidelines or relevance, certain sites just spread the links to boost their internal link structure and optimize the anchor text.

Usually, depending upon the navigation of the website, the most important links are placed such that visitors are easily able to locate them. The unimportant links (for a user) like Privacy Statement, Terms of Use, etc. make way in the footer region. This is so because hardly...

Why broken links can harm your SEO efforts.

broken-link-seoEvery website consists of multiple pages that provide different set of information. Depending upon the business and marketing objectives, one may have a 10 page website or even a 200 page website. It is very difficult to believe that every human visitor will scan through all the pages of your site. But the search engine crawlers will.

And if you are performing search engine optimization for your site, then there is high probability that you always want the crawlers to visit your...

How to get DoFollow links from Twitter?

Twitter – the cool application that has been used by everybody today is a great resource for building links to your site or blog. Backlinks have always been very useful in determining the ranking of a site in the search engines. Though the overall process is termed as SEO, but building quality backlinks is a major step in achieving higher search engine rankings.

There are tons of articles on the web that describe the best link building techniques, which you can refer...

Bing indexing noindex / nofollow content.

When Bing was launched, it was considered a threat to Google. Though Bing is yet to compete with Google in terms of user loyalty and trust; it seems it has a long way to go before it even challenges Google.

The mere fact that it disobeys the webmaster’s instructions is enough for webmasters to dump Bing. And once webmasters overlook a search engine, the users too, don’t stick with that search engine. Currently, Bing is disappointing webmasters because of its loophole in treating the content within noindex and nofollow tags.

How to achieve sitelinks for your website.

SEO is not easy. It takes lot of efforts for achieving high search engine rankings and maintaining them. We at CopperBridge Media, get many inquiries from our clients as to why search engines do not display their site’s one line links (read sitelinks). Well, it sounds a bit funny at times. Because after helping their sites dominate the first page of major search engines, they still aspire for more search engine visibility.

Now the SEOs / webmasters will know that with consistent efforts a site can achieve top rankings. But unfortunately, that’s not the case with

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