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Saturday September 4th 2010

Building Virtual Communities

vir-commuSocial networking is an effective marketing tool utilized by many B2B companies as a way to keep the customers updated on key business developments and periodical success stories. A closer and clearer look at social media as a marketing device reveals that it is more effective as a community than a mere communication idea. Most IT companies understand that the online community always begins as discussion threads and with the help of supportive forums. Real value from the customer rolls out from a deep engagement that is substantially relevant and...

Social Media! Is it a Head Turner, or a Dust Bin?

Social_MediaWhat is social media? Even your teenager would be able to answer this. Face book, Orkut, Twitter, YouTube, Flickr, MySpace, WordPress or LinkedIn. The latest buzz is the Google Buzz, The Search Engine Master too has augmented in the Social Media Segment. No one wants to lag behind. Microsoft’s Bing, Yahoo and Google all have a hand shake with twitter, to milk the enormous market share, the micro-blogger posses. What’s that makes Social Media site, The Head turner? Man is a social animal; this...

Microsoft will overthrow Google in search? Let’s see what STEVE BALLMER says …

balmer's bingWhenever Steve Ballmer talks, we all know it is Microsoft. The Microsoft CEO, will definitely not count his words while speaking about Microsoft. So when Steve Ballmer, was questioned by Search Engine Land Editor in Chief,  Danny Sullivan, at the Search Marketing Expo in Santa Clara, California, on March 2, 2010 , let’s see what the CEO, Microsoft talked on Microsoft’s Bing, Windows Phone, Twitter and Google. Let’s look at what the gentleman, who knows to play his cards right,...

Collaborate Efforts for Pay-per-click Advertising

pay-per-clickUnlike any other form of advertising, pay-per-click (PPC) requires a collaborative effort between different departments. Three groups are generally involved in an effective making of a PPC campaign. Content writers who will research for relevant keywords and, which will go to be included in the ads. The ad managers who will oversee the performance and relatives going into the bidding processes, and finally the developers who will help implement technical details like the tracking codes. Content Management To begin with,...

Strategy – Give Your Online Business a Good Pair of Eyes

consultancyMake no mistake. In the kind of ocean the world-wide-web is, it is essential that you learn to navigate if you do not want to get lost. Building a strategy for your online business is going to help you reach your destination easier and faster. In the absence of being strategic, most of these untargeted efforts would only prove to be a big waste of efforts, money and time. Not knowing your way, or the marks that you want to set are a huge disadvantage to begin with. Looking strategically is big help ...
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