Everything is going to be alright according to Google. However, this is obviously not the case especially for small to medium businesses who follow everything instruction of Google. Right now, most of these businesses have experienced another plummet in traffic from the latest Google update . The update which was launched a few weeks back is called the Google [...]

First of all, we need to understand clearly what a link profile actually is. To do so, it is central to understand that search engines rank websites with their users in mind. In other words, they try to give the best rankings for the best websites that are actually what their users are trying to find. The top [...]

With Yahoo’s Integrated Marketing Dashboard for SMBs launched early this month, Yahoo Small Business is expected to grow. The Yahoo Marketing Dashboard aims to help small businesses in managing and intensifying their digital marketing efforts as it gives a consolidated view of a firm’s reputation and marketing outcomes. The four basic components of Yahoo Marketing Dashboard include the following: [...]

Algorithm update hit on April 24th. So to determine whether you have been affected or not, simply look into your analytics and check if your organic traffic had a clear drop around that period. If you did then you’ve been hit. Take note however that there are times when Google does not roll out its update at [...]

Bing search-results page was redesigned by Microsoft last week. The makeover aims to get a fresh, cleaner, and organized look, as well as to help users do more with search. According to Microsoft’s Bing blog , the Bing team has run a plethora of trial and error over the past few months to clearly find out how users [...]

Each Google update entails another dose of confusion. Sure Google updates occur time and time again and there have always been winners and losers. But this time, many companies caught off-guard due to another stream of chaos brought by Google Penguin . Do not panic. Of course updates can be a big blow to your business, but keep in [...]

Another update, another surge of chaos, huh? So is there anything you can do to shield yourself from Google updates ? You know, Google is doing what they have always done for users— trying to wipe out the bad sites and find the best ones. If you have been affected by the latest Algorithm update, then it’s about [...]

The rapid evolution of Google resulted to mixed reactions from computer experts from all over the world. However, according to most experts, Google might be headed to the wrong direction with the recent developments including Google+. As the saying goes, too much of a good thing becomes something bad. Basically, Google’s social network presents a unique situation wherein [...]

Google is taking on the big boys ( Facebook, Twitter) with the Google+. They are continuously working on Google+ in order to battle with the big boys. One of the latest updates from Google is the capability on Google+ that allows users to start conversations right from the search results page. This update makes it a lot easier for [...]

SEO used to be very simple. It was all about a few basic things namely making content linkable, crawlable and usable. SEO used to be an easy task that simply involves attaining higher rankings in search engine results pages. However, recent changes have made SEO very complicated and difficult. It is not as simple as it used [...]

By the time you read this, SEMRush probably has launched their new AdSense Advertiser Report as the latest addition to their SEO toolkit. The report is very useful for SEO practitioners. It offers downloadable data regarding AdSense publishers along with metrics for specific text ads. This new feature is excellent for checking out your competitors and it [...]

A new Google privacy policy is coming very soon. In a few months, Google will be introducing their unified Google privacy policy. The big change mostly involves combining user information from all Google products in order to have more relevant search results along with ads. According to Google, the major change is for Google Account users. Once [...]

Phishing has been a common problem for a long time now. Even the big companies are affected by this persistent problem. For those who are not familiar with phishing, it is a way of collecting information like usernames, passwords and other personal information. It is done by pretending to be a trustworthy entity in electronic communication. [...]

Google recently introduced one of the most significant changes in years namely Google Search Plus Your World. In the past, search results were mostly based on some factors like keyword relevance, page authority and social signals. With Search Plus, the search process is evolving. Basically, it makes use of data from the user’s network (if signed in) [...]

Google was bombarded with negative reactions to their new privacy policy. In fact, a group of lawyers sent a formal letter to Google CEO Larry Page with detailed questions regarding the changes on their privacy policies. Recently, Google announced that starting March this year, over 60 privacy policies connected to their various platforms and services will be simplified [...]

Article spinning has been around for a long time now. It has been one of the most popular black hat SEO tactics for a long time. Basically, it makes SEO very easy and has become one of the answers to Panda for avoiding the Google duplicate content label. It is really effective but before you walk this path, you [...]

Campaign structure still remains to be one of the most overlooked parts of PPC . Basically, having the correct campaign structure ensures that you will be given a better quality score by Google. You will also be given improved downstream results. Campaign structure optimization is without a doubt one of the most critical parts of PPC programs. It will determine [...]

Twitter recently purchased security start-up Dasient which is a popular anti-malware vendor for big companies in the financial, media and other online sectors. The main purpose of the acquisition is to fight malicious advertising which is prevalent today in the popular social networking site. Malicious advertising is one of the most common problems today in Twitter. The [...]

If you try to search for the phrase “SEO Software” in Google, the first thing that will be displayed in your screen will be the software known as Traffic Travis. Having the top rank in the top search engine, it follows that this SEO software tool has laudable reputation in the SEO world. What You Need To Know [...]

In SEO, there is no such thing as free brunch or magic… Every success is tantamount to diligence, efforts and perseverance. SEO Studio is one of the pioneer SEO tool that have been available in the market for quite a while. For some time, it was hailed as the most popular among all the SEO tools because it is [...]