Recently, the Google Penguin Update wreaked havoc on the SEO industry. Just as things were settling down, Google announced that they are changing the functionality of one of their most important tools for PPC managers . According to Google, they will modify the “rotate” setting for rotating ads . The setting will only rotate for 30 days rather than rotating creatives [...]

The relationship between Google and links has changed drastically over the last decade. It started out as a good relationship but now it is very complicated. Many people believe that this is because of Google’s trust issues which were caused by the link building tactics of the SEO community. However, Google is now trying to come up [...]

Nowadays, you come across display advertising almost everywhere. In fact, display advertising is being discussed a lot in the search industry. Some experts even claim that this is the golden opportunity that everyone should be taking advantage of today. So, the main question is if search agencies should listen carefully or just ignore the noise? A Closer Look [...]

Mobile advertising is still growing rapidly. If you’re a search marketer, you’re probably aware of this due to the large number of articles about the continuous growth of mobile advertising . In fact, Google AdWords currently offers fresh, innovative features that take mobile advertising to a new level. There are now several ad extensions in AdWords. These will not [...]

Truth is that our “techy” world makes a superfluity of different tools available for online marketers . New widgets, upgrades and evolving channels appear to surge the online marketing industry every day. These tools make it a lot easier for online marketers to do any task—plus the fact that each tool can be used in a variety of ways. [...]

You probably need to have powerful headlines and intelligent content, but one thing is for sure – it’s not as easy as it sounds. While anyone can create a blog, not everyone can make it to the top. “Superstar” bloggers have very special and unique qualities that turned their blog into a reader-magnet masterpiece. The good news [...]

Every SEO veteran knows that there is no shortcut to reaching high rankings on the top search engines. Also, SEO is not all about who has the most financial resources as it is not possible to buy your way to the top positions. However, many people are still sceptical regarding the value of SEO. These people think that [...]

So are you paying a certain SEO company hundreds of dollars but you are not happy with the outcome? There are myriads of SEO companies online and offline so how do you know if you are hiring the right one? Here’s the bad news, with all the rapid changes in the industry, SEO strategies and tactics also change [...]

We all know that a blogger must have unique qualities to become popular in the blogging world . But what qualities are we talking about? Writing is what you do best and you surely can play with words and can turn them into something fascinating and compelling. Writing skills, check! You have passion in blogging and what you write [...]

The blogging world is a lot more complex nowadays than before so you really have to change your strategy. Let’s face the fact that copy is not enough so you have to learn and adapt to other media that will help you increase traffic. In a positive note, since Google is now learning how to index other media [...]

It is now live, Google’s much-awaited over-optimization penalty that is. However, Google calls it an algorithm update that is meant to target web spam which includes keyword stuffing and link scheming tactics. Matt Cutts who is in charge of Google spam team recently announced that the update is already live. Websites that are likely to have a downbeat [...]

It feels like Google launches a new product/service very often. These products or services usually tend to be either incredibly useful or incredibly stupid. The good thing is that most of these are offered for free so we can’t really complain much. After learning about many Google tools , it is surprising how many are actually useful. Here are [...]

If you’re a search engine optimizer, there is a high possibility that you have received Google’s unnatural links message . There has been a lot of hearsay regarding these messages for the past couple of weeks. Is this just a ploy from Google to trick publishers into revealing their bad links? Can Google really detect such links? Well, no [...]

Bing recently unveiled a set of new tools within the Bing Webmaster Tools interface. What surprised most SEO experts is that Bing’s webmaster tools launched an organic keyword research tool that has up to six months of historical data available. Unlike other similar tools, the limit is not only the last 30 days of data. Moreover, this is [...]

Many SEOs who want to climb the ladder and beat the competition usually focus on the latest trends in SEO techniques . Meanwhile, competitive analysis typically takes a backseat due to the focus on keywords and other popular SEO techniques. Of course, keywords and other proven SEO techniques are really important. However, competitive analysis is equally important when [...]

Achieving success in social media and organic search is not possible without an optimized content marketing strategy. This is something you need to accept if you don’t want to fail miserably. Basically, you just have to focus on creating an excellent content marketing strategy then search and social will naturally follow. Before moving on, you need to understand [...]

Internal linking is usually overlooked and not given enough importance in SEO. This is a common mistake not just by newbies but also be seasoned SEOs. What these marketers don’t realize is that there is so much SEO value from internal links. Also, internal linking has other benefits like the promotion of healthy link equity flow [...]

Everyone knows how important it is to tailor fresh content to the interest of users. The role of content when it comes to improving an affiliate site’s revenue stream should never be overlooked. However, most online marketers underestimate its importance thus resulting to unimpressive revenue figures and other revenue problems. Here are some of the best tips regarding content [...]

A lot of people who are new to SEO don’t have any idea where to begin their journey. Most of the time, they come across complicated SEO techniques that are far too advanced for their understanding. This usually leads to failure even when they are still beginning their online marketing journey. You can’t blame these people because [...]

If you really think about it, hordes of traffic are meaningless if they don’t actually convert. You can work on SEO and apply all the best techniques to get lots of traffic. However, at the end of the day you also need to focus on conversion and actually increasing sales. Basically, it all comes down to traffic [...]