You are getting good website traffic and you are happy with it. The thing is, that is not good enough. In terms of new web content, revising or reusing an old content, and landing pages you need to be aware of the website statistics.

If you have cPanel in your hosting server, you can locate your website’s statistics at the Logs | AWSTATS. However, because each host is unique, you may ask them if you are not able to locate the statistics.

To get the hang of it in no time, you need to familiarize yourself with the following 5 criteria. Basically, this will give you a good grasp of what is happening in your own website.

1. Quality over Quantity – You may hear online business owners brag about their outstanding website traffic and enormous “hits”. While the huge number of hits may sound really impressive, sometimes that number is not as relevant as it seems. Basically, a hit is counted with each call to the server. To know how many hits you have, you just need to go to your homepage and count the number of different images displayed – every image is equivalent to one hit. A single visitor can cause dozens of hits, that’s why the number of unique visitors is much important than the number of hits.
2. The Top Entry – The top entry pages is a metric that reveals the page where your visitors entered your site during their visit. With this metric you can identify the top pages where visitors enter; therefore, you can utilise this information and use it to your advantage to generate more traffic.
3. The Top Exit – The top exit pages reveal the specific pages where the visitors specifically left your site. This can help you identify which pages need improvement on the content flow and navigation. If each visitor exits at the same page, you may use this information to work the changes that you need for that specific page.
4. The Terms – The terms reveals the phrases and keywords utilised to find your website. This can be surprising at times.
5. The Referrers – This is the area of statistics where you will find referring sites and search engines. These sites are where your visitors clicked a link going to your site.

The above mentioned criteria can basically help you pinpoint which strategies are working and which are not. Understanding the trends and differences in your website is definitely an advantage for you and your business. Visit you statistics more often, there’s a ton of useful information there, just waiting for you to discover.