Google’s worldwide advertising market ownership hiked tremendously from 34.9% in 2006 to 44.1% this 2010. Aside from this, Google is also taking over its 3 competitors namely Microsoft, Yahoo and AOL in global search. Evident to this is the report coming from ZenithOptimedia showing merely 85% of global searches being accounted to Google while only 13.8% share for the three. Needless to say, Google is now being labeled as the “Goliath” or the “Juggernaut” in online advertising market. Many economists are vowing to Google’s non-stop growing in spite of the economic hold back.

One of the main reasons for Google’s continued share growth in the worldwide advertising market is the acquisition of DoubleClick. DoubleClick is a company that specializes in developing and providing Internet Advertisement services to worldwide clients. DoubleClick was formerly bought by Hellman & Freeman in 2005. It was acquired by Google in March of 2008 for a sky-high price of US$3.1 billion. Many have questioned this move of Google. The main question was why so price so high for DoubleClick. But Google definitely knows how to handle things as DoubleClick has been one of the main reason for its continuous success today.

With the acquisition of DoubleClick, Google’s CEO Eric Schmidt described the deal as the Google’s way to a greater foothold to internet advertising market particularly in display. It is also a proof that Google is spreading its wings and making its move to further expansion by focusing no more on searches only but also on display advertising. Google believed that it takes a $3.1 billion dollar deal to help them achieve their goal and they are doing it at the present time!

Many are also claiming that Google’s another deal also plays an important role in what Google is enjoying today. It is their acquisition of the famous Internet video-sharing site called “YouTube”. Google paid $1.65 billion to own YouTube. Google acquired YouTube for a very obvious reason which is to redefine advertisement using video plays. This is yet another brilliant move by Google.

Google is continuing to grow these days. Thanks to the hard works of all the people behind Google and the brilliant moves they’ve done in the past years. Google also owe it to its CEO as he stands firm by his decisions on acquiring many small companies and two of the largest in the internet that helped the company greatly to do better in spite of the economic difficulties that’s being experienced worldwide.

But Google isn’t the only one growing when it comes to the worldwide advertising market. Facebook’s market share hiked as well. But Google wouldn’t mind this too much as the increase in the market share of Facebook is more at the expense of Google’s three main competitors. Hence, Google will still be left as the world’s undefeated company in the world of internet.

Google can only hope that they continuously to do the right move in terms of business deals and acquisitions to stop their competitors on snapping the breads from them!