It is common knowledge that companies should pay more attention to their strategy in content production. The problem is that many companies don’t focus on their strategy and overlook creating keyword focused content on a continuous basis. The result is declining rankings over time which will be a big problem for the SEO team if they even have one. Often, organizations are preoccupied with merely creating enough content to launch a website not giving any thought to the level of content production in the future.

In order to have a good position in organic search ranking in the long term, a content creation strategy that for digital marketing initiatives is imperative. Google’s new announcement regarding an algorithm update that favours fresh content further emphasizes the importance of a good strategy in terms of continuous content creation. Here are the most important asset types you should focus on:

Press Releases
Press releases are timely and can also be optimized around the most important keywords. Posting on your website is only the first step for press releases. The second and vital second step is to send these press releases to third party distribution in order to get the most SEO value. Always remember that quality is very important when it comes to press releases.

Social Media
Social media content like blog articles and posts can be a very powerful tool for content production. This is very useful especially for visibility in search engines and may also be helpful in attaining higher rankings. Blog articles are especially helpful since bloggers usually write about sensitive topics therefore more likely targeting search results that will be affected by the algorithm update of Google . For optimal SEO value, most of the assets created for social media distribution should also be on the company website.

User-generated Content
Although almost impossible to focus around keywords, it can still be used to supplement existing content to assist in differentiating syndicated content. This is especially the case for product descriptions where multiple sites usually have the same text causing duplicate content problems. Reviews and other user-generated content are very powerful tools when used correctly. Also, it adds some value to the customer experience increasing engagement and conversion.

Summary
It is very important to ensure that these channels for content production are in tune with your SEO strategy . This will ensure that your investment will not be wasted while at the same time helping your website succeed.