Google is the biggest search engine today. Surely, it will remain at the top for a long time. This is why you need to focus on this search engine on your SEO efforts. To ensure success in Google’s SERPs, you only need to take simple steps. To increase your Google SERP visibility, here are steps you need to take:

Regarding Titles and Descriptions

The title element is very important when it comes to increasing rankings for a particular term. However, it also needs to be enticing together with the description. This way, more users will be interested and click on your site. To monitor your Google organic click-through rate, you can use Google’s Webmaster Tools particularly the Search Queries section.

Regarding Images

To help you achieve higher Google rankings, you need to use a keyword-rich file name and alternative text. You also need to have a keyword relevant text adjacent to the image. You can also use image sharing sites to share your images. Sometimes, this can help your rankings.

Regarding Video

Video is now rapidly gaining popularity especially because of YouTube. It is basically the same with images wherein you need a keyword-rich filename and keyword relevant text adjacent to the video. A video XML sitemap can also help by appending associated keywords to the video. Don’t forget to embed on YouTube and apply basic SEO techniques in the title element and description. Also, link back to the keyword page of your website.

News

When it comes to news, the first thing to do is to take a look at your title elements and news headings. These should reflect your target term and brand. You should have news XML sitemap so you will be able to feed Google your best URLs along with additional information related to keywords. Try to distribute to the wires if you can for additional exposure. Adding social sharing options can also have some impact in building credibility.

Summary

These are only basic steps that can help you with Google SERP domination. There are many other steps you can take to achieve higher rankings. Always remember to keep an eye on your analytical data. This will help you determine if you’re actions are really working or not. If they aren’t working, you need to find what’s wrong and fix it as soon as possible. Remember that patience and determination are very important when it comes to attaining SEO success.