Optimizing Facebook fan pages is one of the most overlooked aspects of SEO. You have to keep in mind that Facebook is a very powerful tool in SEO. Ignoring this tool is like throwing away hundreds or even thousands of visits to your site. These visits can result to a significant amount of revenue. However, SEO for Facebook Fan Pages is a little complicated. Most of the information about this topic available today is incorrect. Using these incorrect tactics usually leads to negative effects on optimization.

The Correct Approach

The correct approach is to look at your Facebook fan page as your website. Even though it doesn’t have a good ranking for a keyword, optimization is still very important. However, it is still best to keyword optimize the Facebook fan page before starting with other SEO tactics. Keyword optimization is the first and most important step. Anyway, if you didn’t, you can still change the name of your Facebook fan page.

Keep in mind that branding is very important when choosing the name of your fan page. This should be considered more important to using a specific keyword phrase. Also, you cannot always squeeze in keywords when making comments and doing so usually results to less tagging. You can choose a title around 70 characters which is the standard length of SEO titles. Since your name or brand should also be part of your meta description, don’t make it too long.

About Updates

Remember that when you are posting standard status updates, the SEO title will come from the first 18 characters (or less). When posting links to your fan page wall, you should use the first 18 characters of the SEO title for each page of that update. If you don’t post something in this space, it will be almost unnoticeable. This is why you should always fill up this part whenever you are adding links to your wall. The best thing about Facebook fan page is that updates go as far back as two or more years.

Notes and Discussion Topics

Don’t forget about notes and discussion topics. Here, you can add longer updates without the need for visitors to leave your Facebook fan page. Just apply the standard SEO practices. Unique notes can help add value to your page. The discussion board is a good tool that can help you reap the benefits of a forum without having to spend money on forum software. Each topic will give you a little SEO credit that can go a long way when added.