Google +1 was launched in mid-2011. A lot of individuals including search engine optimizers and owners of online business have varying thoughts about it. Some believe that it can help in improving search engine ranking while others simply don’t. Below are some details on how Google +1 can affect online business and SEO based on already-known features.

On Search Engine Ranking

Google +1 can highly affect the rankings in Google. This big search engine will start to consider the clicks on +1 buttons, which will surely affect how the websites will show in search results.

On the other hand, some internet marketers and SEO experts have seen the flaws of Google +1. However, Google have already dealt with abuse and spam issues in the past. It will not take long for it to learn and disregard +1 spam networks that do not even have real or natural-looking profiles.

Google +1 will definitely serve as a ranking signal, which is mainly used for improving the overall search quality. While some individuals find these ranking signals from social networks problematic because search engines have difficulty in analyzing them, Google +1 proves to be somewhat different from tweets and Facebook likes.

At present, it is too early to determine how exactly Google +1 will affect the organic search engine rankings and SEO but there is one thing that is quite certain. The websites with Google +1 buttons on their pages will surely get better chances of having higher ranking in Google’s search result because +1 clicks will surely be counted as a plus point on your site’s importance. Simply put, Google +1 will affect Google’s ranking of websites in search results.

On Online Business

With Google +1 affecting Google’s way of ranking the websites, the online businesses that will utilize Google +1 will surely get more chances in getting top spots in Google search results. However, the favorable results are guaranteed because a lot of website owners and SEO experts know this fact. Using Google +1 buttons have already been part of optimization strategies of webmasters. There is also a pressure of being creative in including Google +1 on optimization strategies.

On the other hand, webmasters should not focus mainly on Google +1. It is just part of the Web and there are many other search engines (i.e. Yahoo) that you need to please. Nonetheless, you cannot deny the fact that Google is one of the biggest and getting a high ranking in this search engine is a big plus and great chances to be found by many consumers.