Forrester Blog has published a study on how videos can help improve a website’s SEO strategy. The studies show that using a video increases one’s chance to be at top ranks in search engine results by 50 times. So what did they conclude? If you utilize Google’s Universal Search through creating videos, you will improve your search engine results rank greatly.

The Figures

The study shows that a video has an 11,000:1 chance of appearing in the first page of search engine results. Using keywords on web pages can only give you a 500,000:1 chance of landing in the first page of search engine results. What does this tell you? When you use videos for your website’s SEO, you have 50 times more chances in landing in the first pages.

Forrester Tips

Forrester’s study not only shows the statistics on how you can improve your SEO strategy through using videos, but they have outlined some very important tips for all internet marketers and website owners out there. Written below are tips you can follow to improve your video’s chance of getting top ranks in Google’s search engine results.

1. When you make video filenames, you must include a set of keywords in it. This will help Google index your video faster.
2. You should optimize your YouTube videos. You can do this by writing keywords in your video titles. You can also include the keywords in tags and descriptions.
3. You should upload your videos in YouTube or other popular videos hosting websites. After that, embed the videos in your website. Google algorithms consider how many times the video has been viewed and the number of views on your embedded videos. Both numbers will be totaled by Google.
4. It is a good idea to embed videos into related text pages in your website which should be SEO optimized too. The text found on such pages is used to give Google an idea of what your video is about. In return, search engines can index your website easier.
5. You must create a video library in your own website. This is for the purpose of helping Google locate the content of your video. Google Video Sitemaps can help with this process. Also, don’t forget to include keyword-rich annotations in all your videos in the library you created.

If you see a sudden increase in video marketing nowadays, this is highly due to its effectiveness in bring traffic to a website. It’s not too late to join the bandwagon and start improving your chances in landing top ranks.