Undoubtedly, the Internet is a predominantly English place. It is crowded with internet users from different parts of the globe that uses the universal language. It is said that 50-80% of the content online are written in English. This makes it easier for SEO marketers to use the right keywords for optimizing a website. But in the very competitive online world, the use of the right keywords is at an all-time high.

Foreign Languages

While English-based websites are enjoying the popularity of the English language, what about the foreign language websites? How do they use SEO to their advantage in a predominantly English online world? Since the year 2000, foreign language website growth continues to improve. The Chinese language grew 1,478%, the Russian language grew 1,825% and the Arabic language grew by 2,501%. Even with these numbers, foreign language internet marketing is still very young.

How to Optimize Foreign Language Websites?

Given this scenario, how can foreign languages website compete in the online world? The first step is to do some link building which is one of the SEO techniques employed in optimizing a website. Research shows that building links directing to a foreign language website is much more successful compared to English websites.

The other way is to use a multilingual keyword analysis and check which foreign language words are popularly used. Once you determine what words are often used to lead visitors to your foreign language website, you now have to use such words in your anchor text, links, domain names and written content.

SEO for Foreign Language Websites

If it is difficult to build the domain around the keyword, then the next target should be using the keyword when building links. This is just one simple trick that will be invaluable in gaining dominance for your foreign language websites. The more links you can build with the foreign language keyword rich anchor text, then the more visitors you will be getting.

Nonetheless, there is no need to spam the keywords because Google will just ignore your webpages. It will be better if you mix the top foreign language keywords in the different links you create. Distributing your keywords will be more successful in going up the foreign search engine result ranks compared to English SERPs.

If you want to make sure that your foreign language website will start increasing ranks, the bottom line is that you need to use foreign language keywords to drive a non-English segment of internet users to your website.