Can Google’s filters catch low quality links that are part of SEO campaign’s link wheels? While link wheels are often used to spam and build thin affiliate websites, they can also be very helpful when done correctly. For instance, links in the “wheel” can have web properties that back the main website. Below are some details on what link wheels are and how one should and should not use them for SEO.

What Are Link Wheels?

The link wheels are web properties that are relevant to each other. These web properties are used mainly for interlinking and building links that point to one’s money site. They have been part of SEO strategies for so long.

The link wheels are very useful in creating illusion that a site is an authority in a particular niche. Link wheel efforts are almost always rewarding because Google and other major search engines love informative sites. Having relevant and useful sites linking to your main site is a great way to mimic organic process. While the process of making link wheel looks spammy and the way it is used seems to be a way to manipulate search engine rankings, they have benefited a lot of website owners for the past years. If done properly, link wheels can certainly avoid getting caught by Google and other search engine filters. Thus, link wheels can be beneficial for a longer period of time.

How to Create Link Wheels?

To ensure that your link wheels will not be caught by search engine filters, it is very important to know what you should not do. Avoiding these mistakes will also make the result of your SEO efforts last longer if not forever.

First, do not copy and paste existing web contents especially the ones that are from Google News or article directories. Google and other search engines can easily detect plagiarism. Make sure to come up with original contents where you will put links. Second, use varying anchor texts in each site that links to your money site.

Third, do not link all the web properties (i.e. 10 micro-sites) together with just one link. Have each micro-site linked to your main site (either directly or through another micro-site) and an external resource.

Fourth, do not use free publishing sites. Make sure that you publish in your own domain, where you have a control in almost everything. Your domain should also be attractive to your target market. Avoid misleading domain name. It should be related to your site, business, niche, etc.

Fifth, do not publish content and links and forget about them. Make sure that you update every site that links to your money site.