Landing page a synonym for lead capture page is an online marketing strategy related to conversion optimization otherwise known as conversion rate optimization or CRO aiming towards increasing the number of page and website visitors leading to web commerce increase in revenue. The goal is to make visitors sign in with their contact information such as email address, fill out information sheet and keep reading promotional content. As a prospective consumer clicks on an ad from a social media these SEO pages typically appears. Generated activities by Uniform Resource Locator (URL) identifies the how frequent advertisements are being visited to whom web marketers may use the click-through-rates and conversion rates.

There are 2 kinds of Landing Pages:

1. Reference is for the purpose of conveying important details but not mainly to get the audience information.
2. Call to Action is another type that targets visitors’ information as they fill out information sheets and type their names, email address, contact number and the like.

Keep in mind that when creating a landing page you must first think of possible target content. If your product ads are related to sex enhancement pills then you must design them to fit with the information of sex enhancement contents. Though to a fact, many of internet users are allergic to these advertising SEO land pages. Thus, it must be created and designed in a way to attract visitors. Land page essentials include:

1. Headline
2. Sub headline
3. Content or description
4. Information Sheet or Form
5. Audio effects
6. Video or image
7. Freebies and Incentives

A SEO landing page heading must be creative to catch reader’s interest. Sales content is usually composed of 5 to 10 promotional sentences. Any submission form must be short containing entries like name, email address and contact number is quite enough. Once the consumer clicks on the ad, be sure that they are quickly taken to the sale site or else as not to waste their time.

While not all users want to reveal personal information you can bribe or offer them with freebies and incentives for signing in like free quotes, love advise, electronic book, horoscope, software and a lot more that can be relevant to your product.

Landing pages must:

1. Be brief and concise
2. Be lay-out carefully
3. Have minimal links

A lot of reading materials such as electronic books, related literature, articles, blogs and forums online that may help you to create the best landing page. There are readily available free templates intended to aid novice designer. It is not that easy for a start but for sure it would be a great SEO strategy to increase conversion rate.

Survey says that it will take an online visitor to a maximum of eight seconds to stay in a certain page. Thus, you must be able to apply your expertise and marketing skills to persuade such visitor to keep reading your material or stay a bit more before he thinks of clicking the x icon and go.