Google has come up with an extremely helpful tool for all the webmasters as well as internet marketing teams. Google Analytics is a service that generates detailed statistics about traffic into a site. Google Analytics can be used to track visitors from referrals, search engines and other sources. It can also display PPC networks and email marketing. Typically Google allows 50 websites to be added by each user and each website typically has a traffic of less than around 5 million views per month. Analytics provides easy to read and comprehensive statistics for the casual user and detailed and in depth ones for hardcore marketers. Analytics is integrated with AdWords and users can use it to track the quality of base pages and see if goals are being fulfilled. Goals can be set according to the user’s choice and it can range from sales and lead generation to file downloads. Normally a page tag is added to every page of an user’s website and this serves as a signal sending back data which is accumulated and formulated into graphs and charts by Analytics. Some of the most popular websites which use Google Analytics is Twitter, MySpace and LinkedIN.
How then can we truly use this valuable tool to increase and improve the inbound traffic? With proper analysis of the data that is collected by Analytics, it is possible to estimate a number of factors. The location of the visitors, the kind of products they like to buy, the kind of products they don’t like to buy, the number of visitors arriving every day/month. All these facts can be effectively used to target and implement proper marketing schemes to improve and increase traffic and sales.
A management method of STP can be used to better your chances of more sales into the site. This method incorporates Segmentation-Targeting-Positioning. First you analyze the data and divide the inbound service users or visitors into groups which may depend on geographic locations, personal choices or maybe economic choices. Then you decide upon which group amongst these is best suited for the product that you would like to market. This phase is called targeting. In the final phase you implement necessary plans to attract that particular group of people who you think will boost sales the most. Lots of websites use such marketing tools and Google Analytics to improve the sales on their websites.
Google Analytics is also integrated into Google Adwords and so those of you who use Adwords can manage their campaigns through the service. You can decide which campaign to maximize and which wan to discard off since it is not generating proper inbound traffic. Overall, Google Analytics is a wonderful tool for web analysts, web owners and marketing experts alike. And if all these weren’t already good, Google Analytics is also free to use.
