Now I am sure most of you would think that this is weird. How can you use a micro-blogging site like Twitter to boost your online business? Isn’t it just a website mainly used for chatting and for celebrities to come out with juicy news so that the public and the media can talk about it for months?? Unlike the popular belief, it is actually possible to use Twitter as an effective means to boost traffic onto your blog as well as to provide important information to interested people and that to instantly.

Basic Idea:

The basic idea is very simple. All you have to do is to link your main blog to twitter and then forget about it. Although you may have forgotten about it, the twitter system will continuously post small details about new posts in your blog in the form of tweets. This creates a link to your main blog and forms a feedback system which can greatly increase the traffic in your website. Not only this, it is also an effective way of sharing important information with like minded people since Twitter works in real time. Twitter has slowly become a part of the new age of advertising vehicle, highly effective in reaching multiple individuals at the same time. Combined with Facebook and other social networking sites, this group of new found advertising media seems to rival the conventional ones such as television and radio.

Google Real Time Search:

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In December 2009, Google launched one of its latest and most extraordinary methods of searching, the real time search. This system aggregates recent updates on popular forms of news articles, blog posts and tweets from a variety of sites such as Twitter, Facebook and MySpace etc. How is this helpful to business?? With this ability, whenever a person types something of interest into the search box of Google he/she gets a live feed of messages and tweets and updates on that particular topic. This serves as a great way of advertising as previously micro-messaging and micro-blogging sites’ updates did not show in the search results. Also the messages and blog updates are chronologically arranged.

Final Word:

Social media and Networking sites have evolved from being merely a place to chat with friends or to play casual games. Most people agree that these are now places for finding potential customers for various services available. Micro-blogging and Google’s latest searching techniques facilitates people to attract crowds to popular websites. In today’s world when every company, big or small, are maintaining a blog to propagate unity amongst its customers as well as employees, Tweets and real time searches can work immensely well to bring about greater popularity.