Every net surfer has one or another time come across the squeeze pages. These are pages that ask you to fill your name and email id, to follow you up with more information.
Various marketing websites generally take it for granted that if you visit their website, you are either interested to know more about their products and services or you are a prospective buyer. In order to not lose a lead, they ask you to fill in your details viz. name, email id and sometimes your contact number.
How squeeze pages help business?
It is observed that squeeze pages are helpful in boosting sales and services; mainly because:
• Business houses can zero-in on a prospective buyer than making cold calls.
• Information about specific products and services can be delivered straight to the prospective buyer.
• Unlike personal visits, additional information can be emailed anytime to the interested personnel without bothering her.
• As it hardly takes a few keystrokes to fill in a squeeze page, visitors don’t hesitate to fill in.
What is the trouble?
The easiness, with which a squeeze page can be done with, compels many net surfers to fall for it. Often these pages are very attractive, sport catchy headlines and promise a lot. Those who have filled up the details in a squeeze page know the number of emails received after that.
After getting a lead to a prospective buyer, respective business houses or firms deluge the inbox with a series of emails. It is indeed annoying at times. You may be interested only in information and not actual products, but the seller throws all possible, and mostly, irrelevant information at you. Many a times the information given by you is used to cross sell or promote other products.
If you have given your contact number on the squeeze pages then you had it. The calls can be disturbing and annoying at times. Thinking you as a prospective buyer, the seller tries to convince you till you fall prey to their tactics.
So, if you are not sure about what the squeeze page is meant for, or are really interested to know about products and services, you better stay away.
Businesses that responsibly use “Squeeze pages” have experienced substantial boosts in the visitor-to-subscriber conversion rates.
As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor’s email address; additional information could distract the user or cause them to “Click-Away” to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors’ attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.For more information visit Golden Street Media.
