Every net surfer has one or another time come across the squeeze pages. These are pages that ask you to fill your name and email id, to follow you up with more information.
Various marketing websites generally take it for granted that if you visit their website, you are either interested to know more about their products and services or you are a prospective buyer. In order to not lose a lead, they ask you to fill in your details viz. name, email id and sometimes your contact number.
How squeeze pages help business?
It is observed that squeeze pages are helpful in boosting sales and services; mainly because:
• Business houses can zero-in on a prospective buyer than making cold calls.
• Information about specific products and services can be delivered straight to the prospective buyer.
• Unlike personal visits, additional information can be emailed anytime to the interested personnel without bothering her.
• As it hardly takes a few keystrokes to fill in a squeeze page, visitors don’t hesitate to fill in.
What is the trouble?
The easiness, with which a squeeze page can be done with, compels many net surfers to fall for it. Often these pages are very attractive, sport catchy headlines and promise a lot. Those who have filled up the details in a squeeze page know the number of emails received after that.
After getting a lead to a prospective buyer, respective business houses or firms deluge the inbox with a series of emails. It is indeed annoying at times. You may be interested only in information and not actual products, but the seller throws all possible, and mostly, irrelevant information at you. Many a times the information given by you is used to cross sell or promote other products.
If you have given your contact number on the squeeze pages then you had it. The calls can be disturbing and annoying at times. Thinking you as a prospective buyer, the seller tries to convince you till you fall prey to their tactics.
So, if you are not sure about what the squeeze page is meant for, or are really interested to know about products and services, you better stay away.

Businesses that responsibly use “Squeeze pages” have experienced substantial boosts in the visitor-to-subscriber conversion rates.
As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor’s email address; additional information could distract the user or cause them to “Click-Away” to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors’ attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.For more information visit Golden Street Media.

A whole lot of time is spent in generating external links due to the common belief that ranking for highly competitive keywords are only based on it rather than website structure and internal linking. SEO analysts with all the external links stuff end up forgetting that the most relevant keyword rich pages are right under their nose. Thousands of pages gather in a website over a period of time. The systematic logical linking of these pages is very important.  But the placement of internal links is very important. Just throwing links internally irrelevantly can be termed as internal linking and it will be indexed by the crawlers as spamming.

Tight Bonding with Internal Links

• Internal links help to generate relevance between web pages and keywords. The internal links helps the search engines to index the most important internal pages easily. Let us assume that there are 1000 pages on your website referring to various keywords.

• The simplest way to increase your ranking is to make sure that all the pages of your website are scanned by search engine crawlers and they are indexed for relevant keyword phrases. But pages can get hidden from search engines if internal linking is not done logically. This is the case with many using navigation scripts.

• The relevancy of page and relevancy of the anchor text in the internal link matters a lot. Let us assume that you have a gadget repairing company. Rather than linking your home page by using an anchor text like “home”, link to it using “gadget repairing home”. This will attach the keywords to the link to your page. Same goes for linking the internal pages. Make sure you use the phrases in the anchor text that you want to target on the linking page. Suppose you want to target HP laptop repairs page, rather than leaving the link at some flashy graphic, add the phrase and add the internal link on it. This will give your site an advantage when that keyword phrase is searched.

• Always identify the crowd pulling pages on your website. Create a section called “Hot topics” and link these pages from the home page. This helps in flow of link juice to support high value keywords which are not covered adequately on the lower page . The page rank has a peculiar characteristics related with the home page.  The closer the page is from the homepage. The higher page rank it gets. But the vice versa is not true. Linking every page to the home page diffuses the weight of individual links. The main keyword phrases need to be sorted out. Find out which pages you want to rank for these keywords and include text links for these particular ones on your home page. Make sure you pick solid pages to target these keyword phrases. Solid in the sense the pages which show the content related to actual searched keyword.

• Text link navigation, footers and inline text links are the three main methods that can be used to improve internal links structure. In test link navigation, you do not have to cram your keywords on the home page. Use your keyword in every second or third link. Keep the footers well optimized. Clean them of junk, add proper keyword relevant anchor texts. Make sure that a link to the site map is included in the footer.  Internal test links are the links which are placed in the content of the page. Here make sure that the link you provide is entirely relevant to the content on the landing page.

Thus simply changing the internal navigation will not give you the desired result. Only logical and systematic internal link building will help your entire site to get crawled and that too for proper and relevant keyword phrases.

• Don’t ever be penny-wise and pound foolish. Realize from a logical perspective, the cheapest SEO might turn out to be very expensive. Different people have different goals and values, it definitely would be wiser, to be wise.
• A good SEO worth the price would also be advising you on other aspects of your site apart from the SEO. The good page in all respects is able to do much more than the http://www.21centuryweb.com/services/services.html.
• Make sure that your SEO also has a good social built up network, since a SEO who knows only SEO, is not a very good SEO.

Signing Your SEO Contract

• Every good SEO will definitely have a few valuable testimonials to back up, and must sound like what they claim to have. The reputation of any SEO probably is all that they have.
• When you buy an SEO you are paying for their knowledge, efforts and guidance. When you hire a good SEO, he should be able to prove this with good results. Many to SEO professionals will not sign contracts since most search engines are constantly changing their algorithms.
• It is very uncommon for a good SEO to sign a one time contract for a specified fee. Access to their servers must be essentially desired; so be very careful, coz looking for a good SEO might find you ending up with a bad one.

Pay a Good Price for your SEO

• The most important determining factor controlling the price for a good SEO is the amount of competition for the given category. Like a Diamond, Mobile, Prozac or a Casino website would come with tremendous competition. These types of extreme categories should cost thousands and thousands of dollars, and a regular upkeep fee.
• Extremely competitive markets most likely would require ongoing SEO, and fee for sustaining. Most web-sites do not target to gain in such competitive environments, as these could be highly priced campaigns incorporating ongoing SEO as well. Normally, local shops/businesses could be priced starting with $1000 and sound reasonable.
• A good SEO would want to see your site before quoting a price, since there is a wide spectrum of opportunities on the web, and a good SEO gets to see most of them.
• Price alone is never a function for good quality, hiring any cheap SEO is definitely bad, for many reasons.