A diagnostic SEO assessment is the complete troubleshooting of the data of your website .The most important thing is to get a complete picture of how the engines are crawling and indexing your website. Summarize all the keywords and their impact on the search engines, use tools to check the inflow of traffic. In short identify completely the weaknesses and strengths of your website. This troubleshooting is must before kick starting the action. By action here I mean extensive SEO implementation and major site redesign. SEO diagnostic audit is all about gathering the maximum relevant data on your website and analyzing it before the SEO team gets into action.
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Let’s summarize the major components that come under SEO diagnostic audit.
On-Page Factors
- The website domain should be analyzed in terms of title, Meta tags, code weight and placement. The sections and categories should be scanned to check whether they are related properly to the interior pages.
- The ranking for specific keywords and its relevance to content of the associated page should be summarized.
Off-Page Factors
- The link building of your website should be analyzed here in terms of the quantity and quality of links going in and out of your website. A procedure for thematic link building should be set in.
- The social media impact on your account should be tracked and steps should be used to enhance it in your favor.
- The data of impact of links on the Page Rank should be provided to the SEO team.
Site-Wide elements
- The site architecture and navigation should be checked. The pages should be scanned to take note whether there is any duplicate content issue.
- The dynamic URLs linking the interior pages of website should be found and instructions should be given to make them either user friendly or into static URLs.
- Site latency should be checked to help in keyword analysis.
