With so many Web 2.0 applications and social media sites on the web, communication and collaboration with social media sites has become very easy. Individuals prefer connecting through Facebook, Twitter, etc. But what about businesses? How do businesses leverage the social power of  web to market their offerings?

While finding answers to these questions, I came across a good guide (see below) to social marketing that may interest you. It’s called “Social Marketing Playbook,” and developed by the guys at 360i. This document points to some really efficient strategies which if used properly can make your brand extremely popular. The guest write-ups by Pete Cashmore and Jeremiah Owyang surely make a good read.