Search and advertising, we are a small share….It’s all about Google. They have share, we don’t have share.

These were the words of Microsoft CEO Steve Ballmer back in February. He did accept that nobody has any competitive edge in the search and advertising space other than Google. Its a complete monopoly by Google, but now Microsoft has come up with their new search engine – Bing. Here’s the video of Steve Ballmer announcing the debut of Bing from the D7 stage.

So, how much of an impact does the arrival of a new search engine makes to Google? Well only time will tell. But one thing is sure that its gonna take something out of the world to beat Google in their game.